Student Athletes In Beverly Hills To Be Equipped By Nike In TK-12 Sponsorship

BEVERLY HILLS, CA — Student athletes in the Beverly Hills Unified School District will be decked out in Nike equipment as part of an agreement inked between school officials and the iconic sports brand that covers students from elementary through high school.

The five-year partnership between the district, Nike and BSN Sports, see the district's sports teams wear official Nike gear for games, practices and events beginning with the 2025-26 school year, officials announced this month.

"This partnership is a major step forward for BHUSD," Superintendent Alex Cherniss said. "Our student-athletes will now compete in the highest quality gear available, and our entire community will benefit from enhanced branding and spirit wear that reflects the pride we have in each school."

Officials said not announce the financial details of the contract.

Under the deal, BSN Sports will be the exclusive provider of Nike products and athletic equipment across the district. The partnership also features a guest speaker event and a visual branding package designed to create a cohesive athletic identity across all campuses, officials said.

“This is more than uniforms, it’s a symbol of unity. Nike represents athletic excellence on a global scale, and BHUSD represents educational excellence in one of the most iconic communities in the world. Together, this partnership says our students deserve the best. It’s about uniting every campus, every sport, every family around a shared commitment to greatness. We are proud to lead, proud to win, and excited to do it together," Board of Education member Russell Stuart said.

Community members will also be able to purchase BHUSD-branded Nike merchandise via an online store.