Roku Launches New Streaming Service With No Ads For $2.99 Per Month

SAN JOSE, CA — San Jose-based streaming platform Roku on Tuesday announced the launch of Howdy, a new ad-free video subscription service, for $2.99 per month.

Howdy offers subscribers unlimited access to nearly 10,000 hours of content from partners Lionsgate, Warner Bros. Discovery and FilmRise, along with certain Roku Original titles. Offerings include movies like “Mad Max: Fury Road” and “The Blind Side” as well as television shows such as “Weeds” and “Kids in the Hall.”

“Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services,” Roku Founder and CEO Anthony Wood said in a news release. “Howdy is a natural step for us at Roku, extending our mission to make better TV for everyone, by making it affordable, accessible, and built for how people watch today.”

Howdy will be available initially on the Roku platform, which reaches over 125 million people daily in the U.S., with rollout on mobile and other platforms in the near future.

“This service has the ability to scale quickly while providing us with a new way to monetize our content, and we’re proud to be part of this new streaming experience,” said Jim Packer, president of worldwide television distribution for Lionsgate, in the news release.

In addition to Howdy, Roku’s streaming services include the free ad-supported Roku Channel and live subscription streaming service Frndly TV.