New Shane Co. Jewelry Flagship Location Opens In Cupertino

CUPERTINO, CA — Shane Co., the jewelry company with several stores in the Bay Area, opened a new location in Cupertino this week.

The flagship store will be the largest of the Shane Co. locations, offering a “modern, educational, and immersive customer-centric shopping experience,” according to a news release. Shane Co.’s current Cupertino location is at 21255 Stevens Creek Blvd., but owner Tom Shane said in an email interview with Patch that “when the opportunity to move to a larger location arose, we jumped on it.”

The new location at 19900 Stevens Creek Boulevard has a spacious new showroom, welcoming lobby with a coffee bar, interactive world map showing where Shane Co.'s diamonds and gemstones are sourced, a selfie station and the ability to watch jewelers at work.

“We’ve been waiting with anticipation to welcome our customers into our newly redesigned Cupertino store that offers a unique in-store experience that reflects the core values and unique differentiators of the Shane Co. brand in a modern, multi-dimensional way,” said Rordan Shane, President and CEO of Shane Co., in a news release. “We pride ourselves on offering the best customer experience of any jeweler and our new store was designed to ensure we can deliver on that promise everyday with every customer.”

Shane Co. also has Bay Area locations in San Mateo and Walnut Creek. Residents may be familiar with Tom Shane’s voice on radio advertisements for Shane Co. that continue to be a mainstay on the dial.

“You know, when I first started out, radio was one of the best ways to reach a mass audience (and it still is!) but I could have never imagined that our radio ads would be so long-standing or well-known,” Shane said about the ads’ popularity.

Can residents expect an updated radio spot promoting this new store?

“You should be hearing it on the radio very soon!” Shane said.

Visit shaneco.com for more information.