Free 20-Minute Photo Coaching Session with Camera or Lens

Looking Glass Photographic Outfitters

Here in Berkeley, Looking Glass Photo is where gear, guidance, and community come together—since 1971. We’re a boutique-style camera shop that outfits photographers with exactly what they need and nothing they don’t. That means real conversations, hands-on help, and curated solutions across top brands like Canon, Nikon, Fujifilm, Sony and more. We carry new gear, offer a thoughtful selection of preowned and consignment cameras and lenses, and place special orders when the perfect fit isn’t on the shelf. Learning is at the heart of what we do. Join our small-group classes and workshops, sign up for photo adventures in the wild (from tide pools to elk rut season), or dig into image reviews and practical technique sessions. Our Rentals program makes it easy to test drive the latest bodies, lenses, lighting and accessories—perfect for a weekend project or a big assignment—while our “Try Before You Buy” and paid Gear Outfitting service help you make confident choices. What makes us unique? Personalized coaching before and after a purchase, community-driven events (including our Photo Friends network), and a values-driven approach that puts longevity and stewardship first. We stand behind the gear we sell, keep darkroom and printing essentials flowing, and cheer on your growth every step of the way. Whether you’re brand-new to photography or a seasoned pro, Looking Glass is your trusted partner for classes, adventures, rentals, consignment and used gear, and a welcoming community that lifts each other up.

Alameda County

Fernando Haro

Bay Area

Berkeley

California

Here in Berkeley, Looking Glass Photo is where gear, guidance, and community come together—since 1971. We’re a boutique-style camera shop that...

Teach your kids they can achieve the impossible!

Mindsee.it

Featured in the Telepathy Tapes podcast.  Mindsee.It is a quick and mind-blowing tutoring program for children that teaches them to see through a blindfold - really!    

New York County

Miranda Levingston

New York City Metropolitan Area

Upper East Side

New York

Featured in the Telepathy Tapes podcast. Mindsee.It is a quick and mind-blowing tutoring program for children that teaches them to see through a...

Someone's true love gave seven swans a swimming on the Seventh Day of Christmas. While that gift may be the epitome of calm and grace, our Seventh Poll of Christmas recognizes the nerve-racking side of the holidays. Please tell us in the reader poll below how your nerves are holding up this season. You can results from other installments of our Twelve Polls of Christmas .

Someone's true love gave seven swans a swimming on the Seventh Day of Christmas. While that gift may be the epitome of calm and grace, our Seventh Poll of Christmas recognizes the nerve-racking side of the holidays. Please tell us in the reader poll below how your nerves are holding up this season. You can results from other installments of our Twelve Polls of Christmas .

Contra Costa County

El Cerrito

It may be called the "holiday" season, and even a time of joy, but that doesn't mean it's stress-free. Please take our poll to let us know your reading on the holiday stress meter.