New Art Deco-Inspired Signs Point The Way To Hollywood Sign

LOS ANGELES, CA — Newly installed wayfinding signs in the historic core of Hollywood are aimed at improving the pedestrian experience in the neighborhood popular with tourists, a city councilman said Tuesday.

The 79 Art Deco-inspired signs are the first phase of many improvements planned through the "HEART of Hollywood" initiative, according to Councilman Mitch O'Farrell.

"These new wayfinding signs are immediately enhancing the Hollywood experience, and are the perfect way to kick off my office's HEART of Hollywood initiative," he said. "The initiative promotes economic growth and a sense of community along Hollywood Boulevard and the Walk of Fame. We have various projects in the works to achieve these goals, beginning with a new `master plan' for the Walk of Fame, which will begin to take shape this year."

Multiple government agencies and community stakeholders have for years worked on the wayfinding signage program for the historic core of Hollywood, O'Farrell's office said.

"This project has already made it easier for pedestrians to find their way around Hollywood, with directions to world-famous destinations, local attractions, public transportation and other points of interest," said Kristopher Larson, president/CEO of the Hollywood Entertainment District Business Improvement District. "This is a critical improvement that will enhance Hollywood's business community and sense of place."

Other planned phases of the initiative include new messaging signs at gateways to Hollywood, digital occupancy signs at three area parking garages and other parking upgrades.

"Hollywood is truly the heart of pedestrian activity in Los Angeles -- for residents and visitors alike," said Ken Husting, the Los Angeles Department of Transportation's principal transportation engineer. "We are excited to take part in this initiative by making travel to and from Hollywood more seamless and pleasant."

City News Service