Institute of the Americas Salutes Jose Cuervo Exec

The Institute of the Americas’ Business Leadership in the Americas Award will be presented to Juan Francisco Beckmann Vidal, president of Jose Cuervo S.A. de C.V., who has been at the helm since 1972.

The ceremony and Mr. Beckmann’s presentation on Branding Mexico: Jose Cuervo's Experience and Vision of the Future will be followed by a tequila tasting. Reservations required. Must be at least 21 years old to attend.