Business & Tech

Luxury Colombian Brand Debuts 1st West Coast Popup At The Americana

Johanna Ortiz's JO Caravan is now open at The Glass Box at the Americana at Brand.

Johanna Ortiz's JO Caravan is now open at The Glass Box at the Americana at Brand.
Johanna Ortiz's JO Caravan is now open at The Glass Box at the Americana at Brand. (Tom Bassett)

GLENDALE, CA — Luxury Colombian brand Johanna Ortiz has opened a popup shop at the Americana at Brand.

The popup — dubbed JO Caravan — is now open at the shopping center's Glass Box, an experimental space meant to allow brands to test and elevate their brick-and-mortar offerings.

"The traveling concept store opens its doors to the West Coast for the very first time, offering an immersive journey into the artistry of the Johanna Ortiz luxury house, now through October," reads a news release.

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The offerings include a selection of gowns, ready-to-wear items, resort wear, home items and accessories.

"Designed as both a boutique and a cultural experience, the space is adorned with artisanal touches that connect directly to Johanna Ortiz’s roots. With its itinerant spirit, the JO Caravan transcends the retail experience, bringing the brand’s signature elegance, joy, and bold craftsmanship to new communities worldwide, always with a thoughtful celebration of Latin American culture," reads the release.

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The Caravan has popped up in Texas, Saint-Tropez, the Hamptons, Comporta, Bal Harbour Shops in Miami Beach and Cartagena.

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