Ye's Super Bowl Commercial Directs Viewers To Yeezy Swastika T-Shirt

CALABASAS CA — Ye (formerly Kanye West) followed a rant on X with an equally strange Yeezy commercial during the Super Bowl, directing viewers to the company's website which showed nothing but a white t-shirt with a black swastika on it Sunday night.

The rapper known as Ye has been vocal about his mental health struggles, which have been blamed for the erratic behavior that periodically torpedos his business empire, namely his clothing brand Yeezy. This is not the first time Ye has openly espoused antisemitism, but it is the first time he centered his clothing line on the symbol of hate.

During the Super Bowl, Yeezy.com aired a commercial showing Ye in a dentist's chair getting full-mouth grills. The rapper looks straight into the camera and announces he spent all the money for the commercial on his grill. Then he directs viewers to the Calabasas-based Yeezy.com.

At the time the commercial aired, Yeezy.com showed several items of clothing for sale including Diddy's Sean John brand and a black shirt with white lettering that read "White Lives Matter." Within hours, however, the only item pictured on the website was a white T-shirt with a black swastika on it. Beneath the shirt, the description reads simply HH-01 — presumably a reference to the greeting that accompanies a Nazi salute. It was listed for sale for $20.

Ye had been in the news over the weekend for a controversial rant on X calling for the release of jailed rapper Diddy, jailed on charges linked to sex trafficking.

“Free Puff,” Ye wrote.

“Just for clarity they tyring to make an example out of Puff me and my brother had our issues but these white people trying to use Puff to scare [Black people] Im neither scared nor brave this just me...My support of Puff is completely selfish I need to find whoever been trying to out Black moguls."

As he has been doing for years, Ye also tweeted antisemitic comments.

"Here we go again. Another egregious display of antisemitism, racism and misogyny from @kanyewest on his X account this morning. Just a few years ago, ADL found that 30 antisemitic incidents nationwide were tied to Kanye’s 2022 antisemitic rants," the Anti-Defamation League replied on X.

"We condemn this dangerous behavior and need to call it what it is: a flagrant and unequivocal display of hate."

“We know this game all too well. Let’s call @kanyewest’s hate-filled public rant for what it really is: a sad attempt for attention that uses Jews as a scapegoat,” Anti-Defamation League Chief Executive Jonathan Greenblatt also tweeted. “But unfortunately, it does get attention because Kanye has a far-reaching platform on which to spread his antisemitism and hate. Words matter. And as we’ve seen too many times before, hateful rhetoric can prompt real-world consequences.”

As of 10 p.m., the Anti-Defamation League had not responded to the Yeezy.com swastika T-shirt sale.

In 2022, the rapper made antisemitic comments on Twitter, which led to his account being suspended. His talent agency dropped him and Adidas ended its deal with the rapper and the Yeezy brand.

SEE ALSO: Kanye West Escorted Out Of Skechers HQ After Showing Up Uninvited

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