Watch Out Tesla, Lucid? Make Way For Fisker In Manhattan Beach

MANHATTAN BEACH, CA — Watch out Tesla, there's a new kid in town and they're moving to Manhattan Beach, where Elon Musk's Tesla brand of electric sedans and SUVs can be spotted nearly everywhere.

Fisker Inc., designer and manufacturer of eco-friendly electric vehicles and advanced mobility solutions, announced yesterday it will set up its new global headquarters in a building that used to house the True Religion brand headquraters. Located at 1888 Rosecrans Avenue, the building is part of the Continental Park development, the majority of which sits on the El Segundo side of Rosecrans.

Dubbed "Inception," the new global HQ features 73,000 square feet that "will be designed to maximize collaboration space – but not based on numbers of desks – giving employees the flexibility to work both remotely and in the office," according to the company.

The company, founded in 2016, is already at work and taking reservations on its all-electric Ocean SUV, priced at under $40,000.

“We already knew that Southern California would be our future home," said Henrik Fisker, chairman and CEO of Fisker. "With 100 more employees planned to join the company by the end of the year alone, our challenge was to find the right facility to support our growth. Our new headquarters in Manhattan Beach will enable us to take a vehicle from a sketch to launch in an environment that is consistent with our asset-lite, digital-first philosophy.”

Fisker opened an engineering and research center in San Francisco's Mission District last month. That office, dubbed "Source Code," is the focal point and development center for the company’s software and vehicle electronics, both in-car and Fisker data center technology.

Fisker is planning a portfolio expansion to four vehicles by 2025. In addition to the Ocean SUV, the four-vehicle lineup will include a super-sports sedan based on the EMotion concept, an extreme sports crossover and a new segment changing lifestyle pickup truck. Each vehicle is expected to be delivered utilizing durability-tested platforms, battery packs and component systems from industry-leading technology suppliers and automotive firms.

The company’s design and engineering teams are developing Fisker-specific IP and customer experience features, consistent with the Fisker brand. In creating its FF-PAD (Fisker Flexible - Platform Adaptive Design) development process, Fisker is positioned to be platform agnostic and intends to make the final selection on the platform for the Ocean shortly, consistent with the projected start of production in Q4 2022.

According to Fisker, "California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles."