Sierra Canyon High School's Bronny James Has Record NIL Deals: Reports

CHATSWORTH, CA -- Bronny James, the oldest son of LeBron James, has reportedly signed some record-breaking NIL deals before even graduating high school.

James is a senior at Sierra Canyon High School in Chatsworth.

According to reports by various sports media outlets, including Sports Illustrated, the younger James' NIL valuation is $7.2 million due to his deals with companies such as Nike, Beats by Dre and PSD Underwear.

NIL stands for Name, Image, Likeness; NIL deals are a form of compensation to amateur student athletes for endorsement deals.

The next highest earner of NIL money, according to college sports data and business website On3 is Arch Manning, the nephew of legendary Super Bowl-winning NFL quarterbacks Peyton Manning and Eli Manning, who's making an estimated $3.7 million in NIL deals.

James has yet to announce if he will attend college or play professional ball. However, under NBA rules, he won't be eligible for the NBA draft until one year after his high school class has graduated.