Storefront Impact: Art of Effective Business Signage in Orange County

We all have our favorite local stores and shops, but there’s a certain thrill to discovering something new. Whether you’ve just moved to Orange County, or are a seasoned local, at some point, you’ll likely want to try out a new restaurant, beauty salon or automotive repair shop in your city. But how can you find what you’re looking for? Where should you go?

Even with the prevalence of online directories, review sites and word-of-mouth, sometimes the best way to discover hidden gems is before your very eyes. Whether you’re out walking your dog or are sitting at a stop sign on your daily commute, scanning your local sidewalks and streets can be an excellent way to find the services and products you need.

Whether you’re a customer hungry for a new business to explore, or a business owner excited to reach new people, professional business signage is essential. Read on to see how effective business signage can help customers and business owners find each other in Orange County!

Look for a Great Logo

There’s nothing quite like an unforgettable logo to keep customers coming back again and again. Think about some of your favorite national products, food items or even celebrities. What makes them memorable? What are some visuals that would call out to you? Visuals are so important when communicating what a business does from the name down to the font, colors and images used in their logo.

But what’s in a logo? A logo can tell customers everything they need to know about a business, or it can confuse potential visitors just the same. Looking for a dog groomer? A cute cartoon dog logo can communicate where to go. Want to pick up the latest bestselling novel? A logo featuring a stack of books tells the story with ease. Scissors and a striped barber pole can help people easily identify their new favorite hairdresser.

However, businesses don’t necessarily need to rely on cartoonish imagery that matches their services, especially if the business name says it all. Sophisticated logos and fonts can work wonders to tell the tone of a more serious business, while humorous logos, mascots and bold, eye-catching colors let folks know that a business is fun. Shapes, colors and fonts go a long way to getting your attention and staying memorable. Next time you’re out and about, look at the signs in your Orange County neighborhood and see which one’s catch your eye!

Communication Is Key

Informational store signs don’t have to be boring! Just like a business logo, informational store signs can help communicate a number of things that are pertinent to Orange County customers. Whether staff is out to lunch or there’s a big sale coming up, eye-catching signage is essential for telling folks what they need to know.

Looking for something fun to do? Special events are often posted on the front of your favorite businesses and can give you a heads-up on the date, time and location. If a business is considering updating their operational hours, a humorous sign in the font, colors and shapes that they typically use is a great way to communicate the change. Be on the lookout at your favorite shopping centers and locations for important informational signs and you’ll always be in-the-know!

Storefront Signs Lead the Way

A bold, visible street sign is by far one of the most effective ways to leverage signs when finding a business that’s new to you. A storefront sign that is big, clear and offers excellent visibility not only tells customers what they need to know, but helps customers find the way. Often, hidden gems go unnoticed on busy streets due to signage that’s too small, too busy, or too confusing to read.

Nowadays, most prospective customers look up local Orange County businesses online to find out information before doing a drive by. When a business has an online presence that matches their storefront signage, it makes it easier than ever for folks to find them. A sign that’s well-lit, in good working condition and unobstructed by tree branches or grime will help businesses and customers find each other every time.

If you’re in Orange County and need the services of a lawyer, landscaper, tutor or any other local service, be sure to look up, down, and all around. Well-made storefront signs will tell locals everything they need to know to get the services, quality care and products they need.