Small Business Saturday 2024 Palm Desert: See Sales, Deals

PALM DESERT, CA — Saturday, Nov. 30, is crucial for independently owned local businesses in Palm Desert, Palm Springs, and across Riverside County. It’s Small Business Saturday, the kickoff to “shop small” events emphasizing the power of dollars spent in local communities.

Founded by American Express in 2010, Small Business Saturday is sandwiched between the major Black Friday retail shopping holiday, which tends to favor national brands, and Cyber Monday, an online shopping event that this year takes place on Dec. 2, 2024.

Numerous Palm Desert businesses, including retail stores, restaurants and cafes, services, and spas, are participating in Small Business Saturday. To see which businesses near you are participating, click here.

Visit Palm Springs suggests shoppers trek to some local gems, including:

• Peach Whiskers Goods: Located at: 73540 CA-111 Unit 1, Palm Desert
• Market Market: Located at: 1555 S Palm Canyon Dr, Palm Springs, CA 92264
• Mojave Flea Trading Post: Located at: 383 N Indian Canyon Dr, Palm Springs, CA 92262
• The Fine Art of Design: Located at: 73717 CA-111, Palm Desert, CA 92260

Since it started in 2010, consumers have reported spending an estimated $163 billion at small businesses across all 12 Small Business Saturdays combined.

There are more than 4.2 million of small businesses in California, according to the U.S. Small Business Administration’s 2024 state profiles.

Between 2022 and 2023, 211,941 small businesses opened in California and 1.9 million jobs were added. The most common small businesses in the state are for professional, scientific and technical services, transportation and warehousing, and real estate.

Local businesses depend on increased sales in the last few months of the year to help them reach their revenue goals, and you’ll find plenty of in-store cheer and holiday happenings that will make the shopping experience fun.

Locally owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses, according to the American Independent Business Alliance.

Independents return about 48 percent of their revenues back into the local economy, compared to 14 percent returned to the local economy by chains.

Small businesses are typically defined by the federal government as those with fewer than 500 employees.

They are responsible for two of every three jobs over the past 25 years. Even a partial collapse of small businesses could weaken the overall U.S. economy, according to the Labor Department.