Where To Shop 2025 Black Friday Deals Near Palm Desert

PALM DESERT, CA — Planning on hunting for deals this Black Friday around Palm Desert?

Head straight to JCPenney, Kohl's or Macy's.

That's according to WalletHub's newest report on where to get the biggest discounts on the 2025 shopping holiday.

WalletHub, a personal finance service, ranked major retailers in its Best Places to Shop on Black Friday list.

While Black Friday is traditionally remembered for long, pre-dawn lines and crowded stores, last year, WalletHub says more Americans shopped from home than in stores.

Some 87.3 million made purchases online last year compared with the 81.7 million who braved shopping in person.

What's more, in recent years, Black Friday sales have begun earlier, giving shoppers time to spread out their purchases instead of attempting to grab everything in one chaotic go. However, whether this means the crowds will be less hectic this year remains to be seen.

Before we get to WalletHub's list — the Shops at Palm Desert will add a playful twist to the holiday rush with its Black Friday Shopping Spree Passport Challenge on Nov. 28. From 5 to 7 p.m., shoppers can pick up an event passport at Main Court, visit participating stores to collect stamps, and return their completed booklet by 7 p.m. for a chance to win a $500 gift card pack to The Shops. No purchase is required, and the winner will be announced on Dec. 2 via text and email.

The challenge takes place alongside the mall’s Black Friday Music Show, creating a festive atmosphere with live performances, children’s crafts, refreshments, giveaways, and a holiday-themed photo booth. Designed as a free and family-friendly way to explore the mall, the event encourages visitors to support local retailers while kicking off the start of the season.

Find more information about the event here.

JCPenney ranked as the best place to shop on Black Friday because it's offering an average discount of 74 percent. It is the seventh year the store has earned the top spot on WalletHub's annual report.

This year, the store is offering a $14,583.32 diamond engagement ring for $3,999.99.

Here are the retailers offering the biggest discounts, according to WalletHub:

JCPenney - 74% discount average

Kohl's - 45.39% discount average

Macy's - 44.46% discount average

The Home Depot - 35.63% discount average

BJ's - 31.26% discount average

Amazon - 29.63% discount average

Target - 29.36% discount average

Best Buy - 28.58% discount average

Costco - 15.08% discount average

On average, these large retailers are offering a 37 percent discount, down from 38 percent last year and 40 percent in 2019, according to WalletHub.