Business & Tech
‘The Counter’ Named on Forbes’ List of America’s Most Promising Companies
The build-your-own burger chain with locations in Pasadena, Santa Monica, Century City, Marina del Rey and Hermosa Beach (among others), was one of just 14 non-tech companies that made the list.

The build-your-own-burger chain The Counter has made Forbes' list of America's Most Promising companies. It was just one of 14 non-tech companies that made the cut.
The Counter has 33 locations in the United States, including Pasadena (140 Shoppers Lane, near South Lake Avenue) and it’s the only restaurant group and burger chain on Forbes’ Top 100 list.
"Given the burst of newcomers on the national burger scene in recent years, it's a thrill to receive the recognition by Forbes and to be the only restaurant company on the list this year," said Jeff Weinstein and Craig Albert co-CEOs of The Counter, based in Culver City, in a joint statement. "Thanks to Forbes for the honor and to our outstanding team, franchise partners and guests for their continued loyalty, support and making this accolade possible."
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For more information, about The Counter visit www.thecounterburger.com.
Find out what's happening in Pasadenafor free with the latest updates from Patch.
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