Toyota Arena and Soboba Casino Resort unveil new Soboba VIP Lounge in Ontario

Ontario, California – Toyota Arena and Soboba Casino Resort on Monday officially unveiled the new Soboba VIP Lounge, completing a $1.3 million transformation of one of Southern California’s premier live entertainment venues.

Located inside Toyota Arena, the newly branded Soboba VIP Lounge offers a stunning reimagining of the Arena’s exclusive hospitality space – featuring contemporary design, an elegant built-in bar, modern lighting and flooring, upscale lounge furnishings, a state-of-the-art sound system, multiple HD screens, and a refreshed outdoor patio.

“This collaboration represents the best of what makes the Inland Empire special – bold partnerships and a shared commitment to providing world-class experiences,” said Michael Krouse, President & CEO of Toyota Arena, the Ontario Convention Center, and Greater Ontario California (GOCAL). “With Soboba Casino Resort, we’ve created a VIP experience that sets a new standard for comfort, design and excitement in live entertainment.”

“Partnering with Toyota Arena was the perfect opportunity to expand the Soboba brand in the Inland Empire,” said Jason Cozart, General Manager of Soboba Casino Resort. “Having the Soboba name associated with a world class facility like Toyota Arena expands our brand and footprint into a rapidly expanding market.”

The Soboba VIP Lounge will serve as the ultimate destination for concertgoers, suite guests and VIP pass holders, combining the energy of live events with the luxury of a private club atmosphere. The partnership will also include special promotions, giveaways and exclusive guest experiences throughout the year. All suite ticketholders have access and any guest with an event ticket can purchase an add-on pass to gain access to the Soboba VIP Lounge.

Toyota Arena continues to rank among the top entertainment venues in California and worldwide. According to 2024 year-end data reported by Billboard Magazine, the 11,000-seat Arena placed #9 in California and #79 globally in gross ticket sales — further cementing its status as a premier destination for major concerts, sports, and special events.