Fiesta Hermosa Celebration Returns To Beach Town Memorial Day Weekend

HERMOSA BEACH, CA — The annual Fiesta Hermosa event returns to one of the South Bay's most popular beach towns on Memorial Day weekend, promising three days of art and festivities.

The popular event has a storied 52-year history in Hermosa Beach, starting in the 70s as Fiesta de las Artes, a one-day event near The Strand celebrating artisan culture, according to the city's Chamber of Commerce. It later evolved into a two-day event and eventually, a three-day celebration with music and hundreds of booths and vendors.

Today, the Fiesta Hermosa is considered Southern California's largest beachside arts and crafts festival, according to organizers.

This year's celebration will take place from Saturday, May 24, through Monday, May 26, along Pier Avenue.

It will feature a carnival that includes a Ferris wheel, slide, carnival games and nonprofit booths; a food fair with local treats and a variety of meals; a Makers Mercado (Market) with more than 240 vendors selling jewelry, clothing, arts and treats.

There will be two drinking venues — The Garden, a 21+ venue with DJs, live music, yard games and local brews and the Wine Garden. Several cover bands will also be performing across four stages.

The Garden, Food Fair and Market will be open from 11 a.m. to 7 p.m. on Saturday and Sunday and 11 a.m. to 6 p.m. on Monday.

The Carnival venue will be open from noon to 8 p.m. Saturday and Sunday and from noon to 6 p.m. on Monday.

All areas of Fiesta Hermosa are free to enter and roam around.

However, anyone looking to enter The Garden will have to pay a $10 cover charge each day. Pre-sale tickets can be purchased here (use the code promenade fiesta5 for $5 off your order). Carnival tickets, meanwhile, can be purchased on-site.

For more information on Fiesta Hermosa, click here.