Business & Tech
East Bay Shoppers Support Local Stores On Small Business Saturday
It was a busy first day for East Bay Bookstore at 6022 College Ave. in the Rockridge Neighborhood, filled with shoppers and loyal customers.
December 2, 2024
Surrounded by hundreds of new books, customers inside East Bay Booksellers browsed, flipped through pages, and read their newly discovered books.
Find out what's happening in Rockridgefor free with the latest updates from Patch.
The store owner, Brad Johnson, believed that kind of simple physical interaction helps to open up the human senses that online shopping simply cannot.
"There's a defiant counter-cultural streak in people who are regulars at bookstores," said Johnson. "We do need to sort of continue to stake our flag where we're at and continue to be the counter-cultural force."
Find out what's happening in Rockridgefor free with the latest updates from Patch.
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