Outgoing Pier 39 CEO Cherishes A Decades-Long Love Affair With Famed Tourist Spot

CBS San Francisco

December 29, 2022

Pier 39 may be the center of the Bay Area tourist world, but it's been so much more for Taylor Safford.

After four decades, he's stepping down as the Pier's CEO.

"Once I sort of was here, and landed, and got to feel the energy, got to look at the people, and everybody's having fun, they're on vacation," explained Safford. "I said that's where I wanted to be. And from there decisions were easy."

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