Sports
SJC's 'Cookie Man' Was '68 Olympian
San Juan Capistrano resident remembers the turbulence of the Games that year. He had a front-row seat.
Half a century ago βΒ before a hit in the head by a softball left him with partial hearing loss and bad balance βΒ Jeff PΓ©o competed in the Olympics with Tommie Smith and John Carlos.
These days, the San Juan Capistrano resident is known as βthe Cookie Manβ for the original-recipe cookies he brings to hisΒ San Clemente Mormon congregation.
But recently he put aside his baking long enough to recall those 1968 Mexico Games and the turbulent era.
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While attendingΒ San Jose State UniversityΒ to study aeronautics (βI wanted to be an airline pilot like my father,β he says), PΓ©o, who had been a track standout atΒ Santa Monica High School, took a chance and asked the track coach if he could join the team.
The college already had former world-record holders on the team, as well asΒ Lee Evans, who would break a sprinting world record at the 1968 Olympics which would hold for 25 years.Β
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Because PΓ©o was on the national track list forΒ junior colleges, the coach gave him a spot on the world-class team. AccordingΒ The Track and Field News,Β San Jose State was known as βspeed cityβ for its world-record holders for all of the sprints.
As the 1968 Olympics approached, PΓ©o trained 12-hour days.
βWorking out with them pulled my time down and made me work hard. Everybody was very competitive. Even in workouts, Evans would not lose,β PΓ©o said.
Pressure from All Sides
βThe state of the world at that time was really bad,β PΓ©o said, referring to theΒ Martin Luther KingΒ andΒ Robert Kennedy assassinations, as well as the student anti-war protests.
βI can remember being on the San Jose campus and seeing clouds of tear gas wafting by because they were trying to break up the student riots. It was a time for the whole country of great, great upheaval,β PΓ©o said.
While students in the United States were protesting the Vietnam War and racial inequity, violent economic riots peaked in Mexico just days before PΓ©oβs team arrived in Mexico for the Olympic ceremonies.
Mexico spent millions of dollars toward the design for the Olympic grounds while civilians were impoverished. The National Guard tried to break up the student and civilian riots.
βThere were about 300 people killed,β PΓ©o said.
A sociology professor at San Jose State,Β Harry Edwards, established theΒ Olympic Project for Human Rights. The black power salute was an active protest against racial segregation throughout the world, and racism in sports.
βThe medalists who gave the black power salute were [gold medalist]Β Tommie SmithΒ and [bronze medalist]Β John Carlos; both who I knew quite well. I worked out with them every day,β PΓ©o said.
The 1968 Olympics
The top 12 fastest runners going into the Olympics that year were from the United States, and Peo was ranked No. 5.
βThere were more great performances then, than I remember ever seeing at the Olympics,β PΓ©o said.
PΓ©o was one of the runners on the U.S. Olympic 1600-meter relay team that year. He set world records in nearly half of the 10 relays he ran, up to the Olympic finals.Β
Team members Evans, Smith and Carlos nicknamed PΓ©o βGray Dude," simply because "as fast as I was, I couldnβt be just white; I had to have some black in me,β PΓ©oΒ said.
Under the old rules, only relay team members who ran the finals got the medal. ThoughΒ PΓ©o put up world records βΒ though short-lived when the final four took the trackΒ βΒ he did not get to take home the gold.
The Road Back Down from Mt. Olympus
After PΓ©o came back from the Olympics, he attendedΒ Brigham Young University, where the track coach snatched PΓ©o for his talent and before long, PΓ©o converted to theΒ Church of Jesus Christ of Latter-day Saints.
Athletics were a large part of Peoβs life until that fast-pitch-softball incident when he was fresh out of college.
Although Peoβs active lifestyle has kept him healthy for most of his later years, straining arteries left him in need of two open-heart surgeries within seven weeks in 2010.Β
βI feel very blessed,β PΓ©o said of his ability to endure.
Salt Lake City SweetheartΒ
βMy favorite name is Grandpa, but βCookie Manβ is a close second on the list,β PΓ©o said. Fifteen grandchildren call him the former.
He realized his dream of a big family; he had five children, though as his four eldest children graduated from Brigham Young University, most of them remained out of state with their families.
The youngest daughter took her own path, studying music atΒ Chapman University.
Beyond the Olympic sprints, PΓ©o holds his seven years with theΒ Mormon Tabernacle ChoirΒ as yet another highlight of his life.
βThe Tabernacle Choir was special to me, very special,β PΓ©o said.
Not the least of which because PΓ©o met his wife through the choir, at a choir event in Japan.
Graduating from BYU as a photographer, Marylin PΓ©o took her mission trip to Japan, where she was asked to photograph the Mormon Tabernacle Choir. The rest, as they say, is history.
The Cookie Man
PΓ©o picked up baking, which he had learned to love as a teen visiting Greece. His talent has earned him 30 prizes in theΒ O.C. Fair dessert competition, which he began entering about 15 years ago.
The fair invited PΓ©o the next few years to demonstrate baking tips at the fair, with 1,000 onlookers in person and a television audiences. In recent years, PΓ©o has been a desserts judge at the fair.
After friends suggested he start a bakery in San Clemente, where he lived for 12 years, PΓ©o decided to distribute his desserts to different restaurants, extended-care homes, and to big chain cafes.
One might say it's been a sweet life.
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