CEO Accused Of Animal Cruelty In Santa Monica

SANTA MONICA, CA — The CEO of an environmental firm has been accused of animal cruelty Friday after video surfaced showing a man swinging a dog around by its collar and smacking it in the elevator of a Santa Monica apartment building, authorities said Friday.

Civilian officers with the Santa Monica Police Department's Animal Services Unit responded to the 1700 block of Ocean Avenue on Sept. 4 and were given video of the incident and information about the person involved, according to the department. The incident occurred on Aug. 22, according to a report in the Daily Mail.

Officers attempted to meet with the person and check on the condition of the dog, but were unable to locate either the man or the animal, police said.

During a follow-up investigation Saturday, officers were able to talk with the man by phone and received images showing the dog was still in his care. Officers later checked on the condition of the dog seen in the video, police said.

The man in the video was identified by the Daily Mail as Jeffrey Previte, the joint CEO for EBI Consulting, an environmental risk and compliance management consultancy firm. He was named to the post last week, the paper said.

Based on the information received, animal control officers turned their reports over to police detectives who will present their case to the District Attorney's Office for possible animal cruelty charges, the department said.

The breed of the dog was unclear.

Daily Mail shared photos of Previte from Facebook on hunting trips alongside a dead deer that said "I didn't mean to kill Bambi."

PETA President Ingrid Newkirk released a statement in response to the allegations.

"PETA is pushing for a vigorous prosecution of this abuser, including a lifelong ban on keeping animals, and for the rescue of this poor dog," Newkirk said. "We want everyone to remember Jeffrey Previte's name and face because no one with an ounce of respect for animals or love for a dog should ever give a cent of business to a man who shoots and kills animals for fun when he's not tormenting his dog at home."

"Animal Services Officers continue to work with the individual and local authorities in the area where the animal is believed to now reside to have the dog evaluated by a veterinarian," Santa Monica police said.

Police asked anyone with information about the incident to contact 310-458-8451 or by email to crimetips@smgov.net.

- City News Service and Patch Editor Nicole Charky contributed to this report.

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