Forget Black Friday. This Year, It's All About Small Business Saturday

It's Black Friday, the day consumers race to stores to score major deals on merchandise. But starting last year, a new, more local concept was born: Small Business Saturday, an effort to eschew big retailers in favor of stocking up on holiday gifts and other items with local merchants.

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The movement, which has already attracted more than 1 million people on Facebook, has one simple premise: Keep the dollars local for at least one day.

According to the Small Business Administration, 60-80 percent of local jobs are generated by small businesses, and approximately $70 from every $100 in sales is returned to the community.