Magic Apple Opens New Website—We've Got the Secret Message

Studio City's very cool magician's haunt, , is launching a brand new website on Thursday, and if you follow a few simple instructions and know the magic password (later in this story), you'll get a great deal.

Brent Geris the owner of  on Ventura Boulevard and the shop provides demonstrations and lectures regularly (check out the website).

The new website is the same: www.TheMagicApple.com and if you use the code "LAUNCH" between this morning and Monday you will get 20% off your entire order, and a free Houdini Deck as well as free shipping worldwide. This is only for online, not in-store purchases, but that doesn't mean you should avoid making a visit to the shop.

For the first time, the Best of All Worlds book is on sale explaininng a classic card trick known as Out of this World. You can also buy lecture discs and demonstrations by magicians who have actually come to the shop.

What is a Houdini Deck? Well, check out the demonstration on the video above, performed with a deck from the Magic Apple.