Barbie's 'Dreamhouse' Tour Rolls Into Temecula This Weekend

TEMECULA, CA — On the heels of Greta Gerwig's "Barbie" movie, the impossibly beautiful doll and her house are cruising across the country in 2024 — and one of the first stops is Temecula.

On Saturday, Jan. 6, the yearlong "Barbie Truck Dreamhouse Living Tour" will kick off at Promenade Temecula mall.

Organizers are dubbing the pop-up event as "a continued celebration" of the 60th anniversary of "Barbie moving into her very first Dreamhouse" in 1962. The Temecula showing takes place from 10 a.m. to 7 p.m. at the mall (40820 Winchester Road) near Edwards Cinema and Red Robin.

During the event, fans can snag merchandise, including Dreamhouse-themed apparel, as well as home goods and accessories inspired by a day in the life of Barbie and her pink abode. The merch list features, T-shirts, hoodies, jackets, baseball caps, throw blankets, totes, patches, necklaces, keychains, pouches, plates, pet bowls, coasters, glass tumblers and mugs, accessories cups and trays, and thermal bottles.

Credit cards will be accepted and products range in price from$12 to $75, according to organizers. In addition to Dreamhouse stuff, fans can score swag with purchases over $40.

Though Barbie has, arguably, made women feel bad about themselves since the day she was invented, her fan base is deep. According to event organizers, Barbie is iconic and the brand sells Dreamhouses by the millions.

This is not the first year Barbie hit the road. The original Barbie Truck Totally Throwback Tour kicked off in Los Angeles in 2019, followed by the Barbie Malibu Truck Tour in 2021. (The Malibu Truck Tour stopped in Temecula last year.)

The current Barbie Truck Dreamhouse Living Tour will continue to travel across the country. Following the Temecula stop, the tour will roll into Carlsbad on Jan. 13.

For more information, visit barbie.com/BarbieTruck