Business & Tech
Fabletics Now Open In Walnut Creek
The store opened this week and an official grand opening celebration is planned for Saturday.

WALNUT CREEK, CA – Fabletics announced the opening of its new store at Broadway Plaza in Walnut Creek. Fabletics stores offer a range of size-inclusive apparel including the brand's iconic activewear, as well as newer categories including loungewear, tennis and swim.
Fabletics opened its doors Tuesday, Nov. 15, and will officially celebrate its grand opening on Saturday, Nov. 19. The first 100 customers to make a purchase Saturday will receive a free pair of women’s leggings or men’s shorts, and all customers will be able to shop the store with discounts up to 40 percent off.
The 1,598-square-foot Fabletics store is next to H&M and is open from 10 a.m. to 8 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sunday.
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The Walnut Creek location features Fabletics’s newest retail concept, according to a news release. As a digitally native company, Fabletics’s retail stores enhance the customer experience by providing the opportunity to touch, feel and engage with the brand. Guests are greeted by a front-of-store pavilion, which showcases the brand’s newest launches. The store includes a legging wall with an enhanced legging finder digital tool to assist guests in selecting one of Fabletics’s signature styles along with a dedicated bra wall.

Integrating its digital roots, Fabletics stores are known for delivering a unique customer experience with the brand’s proprietary technology, linking online and in-store activity for VIP members and store associates. Without leaving the fitting room, customers can use the store’s OmniShop feature to request a different size or color, check stock, and receive styling tips. Touch screens with a simple style quiz are displayed throughout the stores to support customers when deciding which styles best suit their needs and preferences. iPod-based POS systems, powered by Omnisuite, allow Fabletics associates to help customers access Fabletics.com and member account profiles, retrieve the product saved in their online carts and arrange for free shipping directly to the customer’s doorstep. Customers can also receive their orders same day with Buy Online, Pick Up in Store offered in each location.
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The Walnut Creek location also showcases a fitness boutique as part of the brand’s ongoing collaboration with Hydrow, the immersive at-home rowing machine. Upon request, trained sales associates can offer in-store demos to members and guests, providing insight into the workout.

Founded in 2013 and headquartered in El Segundo, Fabletics fuses style-centric designs with high-performance technology — creating fashionable, high-performance active lifestyle products at an accessible price.
Fabletics is the sister brand to YITTY, a shapewear brand created in partnership with three-time Grammy Award-winning artist turned fashion entrepreneur, Lizzo, which launched in 2022. See and shop the collections in the United States, Canada, Europe and in person at over 90 retail locations.
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