Littleton Chosen For Dominos 'Paving For Pizza' Grant

LITTLETON, CO – Rescuing delivery pizza from the angry streets is the theme of a new ad campaign for Domino's pizza, and Littleton will be the beneficiary, the city announced Tuesday.

After a winning number of online nominations for its pothole-pocked thoroughfares, Littleton was chosen as Colorado's “Paving for Pizza” grant recipient. The city will receive $5,000, which pays for 12 tons of "hot-mix asphalt," according to Kelli Narde, Littleton city communications director.

“Cracks, bumps and potholes can easily ruin a good carryout pizza, and nobody wants that,” said Mike Rea, who owns one of the Littleton Domino’s locations in a press release. “We’re thrilled that Littleton was selected as a grant recipient to help smooth the ride home for our carryout customers.”

The company launched its Paving for Pizza program in June of 2018, asking customers to nominate their town for a grant to repair potholes. A flood of "194,000 unique nominations from 17,198 different zip codes in all 50 states" made the company decide to expand the program to pave one community in each state, a press release said. Littleton was chosen for the state of Colorado.

"The Paving for Pizza program is a great additional opportunity to help make improvements to our city roads and we are thrilled to be selected by Domino's," said Debbie Brinkman, mayor of Littleton in a statement.

Rather than picking out specific potholes, the city's public works department will use the grant to repave part of "one of the worst roads in Littleton," Narde said. She said the road is on the city's most-dire list, but city engineers haven't yet decided which it will be.

Since local asphalt plants are closed in winter, the city will do the street repairs at some point in April, Narde said.

"We're going to have a 'pizza pothole palooza' and give out Dominos gift cards and make a party out of it," she said.

To see other examples of Dominos-subsidized pothole repairs around the country, visit the Paving for Pizza website.

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