Premier Subaru In Branford Donates $76K To Camp Rising Sun

BRANFORD, CT —The Premier Subaru family of car dealerships in Connecticut, with locations in Branford and Middlebury, have been longtime supporters of Camp Rising Sun, which is their hometown charity.

Camp Rising Sun is an overnight, weeklong camp for children, ages five to 17, that have been recently diagnosed, going through treatment for, or are in remission with cancer.

During the Share the Love Event that took place Nov. 16, 2023, through Jan. 2, 2024, customers who purchased or leased a new Subaru from one of the Premier Subaru dealerships got to pick from four national charities: ASPCA; Make a Wish; Meals on Wheels; National Park Foundation; or they could choose their hometown charity, Camp Rising Sun. Then Subaru donated $500 to whichever charity the customer selected.

Last week, Robert J Alvine, President of Premier Subaru, presented a $142,478 check, total for both locations, to Camp Rising Sun CEO Shaun Heffernan.

"This money helps allow children to attend the camp for an entire week without financial burden on the family and allows the kids to just be kids while also giving the parents a little bit of a respite," a news release from Premier Subaru reads.

Camp Rising Sun was designed to provide a safe, nurturing environment to children ages 5 through 17 who have been diagnosed with cancer. Camp Week takes place at Camp Jewell YMCA in Colebrook, CT. Camp Rising Sun has been around since 1983 and has grown to well over 100 campers each year. The dollars provided by Premier Subaru, under the most recent Share the Love Program, will support more than 150 campers this year.

Over the last 15 years, through the Share the Love Event, Subaru of America and its participating retailers have donated more than $256 million to charity, with customers choosing between four national charities and over 1,440 hometown charities. Premier Subaru has donated more than $700,000 to Camp Rising Sun in the last 8 years – and supported more than 350 campers.