Burlington Opens On Frontage Road Oct. 17 With Ribbon-Cutting, Giveaways

EAST HAVEN, CT — National discount retailer Burlington Stores opens its Frontage Road doors Oct. 17. Both Friday, and Saturday Oct. 18, following ribbon-cutting ceremonies, the first 100 customers, aged 18 and up, get a $10 Bonus Card to be used toward their purchase.

The store hours will be Monday to Thursday from 9 a.m. to 11 p.m., Friday and Saturday from 9 a.m., to 11 p.m., and Sunday, 8 a.m. to 11 p.m.

The new store brings the total number of stores in the state to 18 giving even more consumers access to “wow” deals, the company noted in a news release. At the end of Q1 2025, the store had "more than 1,138 stores open nationwide."

"Our goal is to continue to offer area residents tremendous value on brand name merchandise for the entire family and home," said Michael O’Sullivan, CEO, Burlington Stores. "We’re continuing to expand our footprint across the country and are excited to be opening a new store in East Haven, CT. We look forward to giving local customers the chance to discover big savings on a wide range of products."

The East Haven location features Burlington’s reimagined store layout and new store logo: “Deals. Brands. WOW!”

"These updates are part of Burlington’s broader initiative to elevate the in-store shopping experience. All new Burlington stores now open in the refreshed format, featuring thoughtfully organized aisles and bold signage making it easier than ever to navigate the store and get inspiration for the latest must-have trends," a news release reads.