Jonela Offers Bespoke Bedding Products That Provide Restorative Sleep

This Patch article is sponsored by Jonela: Bed Linens & Essentials.

Local businesses are the heart of our communities. Patch had a chance to talk with Sally Topcuoglu, Owner, of Jonela: Bed Linens & Essentials.

Patch: Tell us a bit about your business or organization:

Sally Topcuoglu: Jonela: Bed Linens & Essentials Jonela offers bespoke bedding products that are designed to provide a truly restorative sleep experience. We are dedicated to customization, the use of high-quality materials and in-home personal shopping. Every piece, from pillows to linens, is crafted to cater to individual preferences. Stringent quality control measures akin to those followed by renowned hotel chains guarantee the impeccable standards of our products. The elegance and sophistication of our designs have earned the admiration of clients, who appreciate the products' ability to blend luxury and comfort. Jonela is proud of its remarkable customer satisfaction rates, with numerous recommendations attesting to the superior experience it provides.

Patch: How long have you been doing business in town?

Sally Topcuoglu: For two years

Patch: What attracted you to the line of work you’re in, and how did you get started?

Sally Topcuoglu: I My journey in this line of work began 27 years ago when I arrived in Istanbul as a new bride and discovered the exceptional quality of Turkish cotton. I don’t think I’ve made a single trip back home across the Atlantic without a large suitcase packed with bed linen, towels, and Turkey’s famous woven cotton blankets which Americans fell in love with. However, it was a personal experience that truly ignited my passion for promoting the importance of a good night's sleep.
After enduring severe shoulder and neck problems and undergoing corrective surgery, I encountered a physical therapist who had collaborated with the renowned Hospital for Special Surgery in New York. Through this encounter, I gained profound insights into the therapeutic benefits of proper sleep. Motivated by this newfound knowledge, I embarked on the creation of Jonela—a brand committed to offering customized transformative sleeping experiences that turn bedrooms into a personal oasis of comfort.

Patch: What's the most common piece of advice you give to customers?

Sally Topcuoglu: To prioritize their personal comfort and specific needs when selecting bedding. We understand that everyone has unique preferences and physical requirements when it comes to achieving a good night's sleep. Therefore, we encourage our customers to take advantage of our bespoke customization options. By tailoring the design and specifications of their bedding to their individual preferences, they can optimize their sleep experience and enhance their overall well-being. We also emphasize the importance of investing in high-quality materials and craftsmanship, as these factors greatly contribute to the longevity and comfort of their bedding. Ultimately, our advice revolves around the idea that a truly exceptional sleep experience can be achieved by customizing and selecting bedding that aligns perfectly with their personal comfort and needs.

Patch: What’s the most satisfying part of your job?

Sally Topcuoglu: Contributing to the well-being and happiness of our customers through the transformative power of a truly exceptional sleep experience is the most satisfying part of my job.
The creative process of designing bespoke bedding, working closely with clients to understand their preferences and needs, and then translating those insights is most rewarding. Witnessing the joy and heartfelt appreciation in their feedback after experiencing their personalized bedding is genuinely professionally satisfying.
Leading a brand that places utmost importance on high-quality materials and impeccable craftsmanship is a source of great pride.

Patch: How would you say your business or organization distinguishes itself from the others?

Sally Topcuoglu: Jonela stands out with bespoke customization, aesthetic appeal, a diverse product range, and unwavering customer satisfaction. We understand that the best product for you doesn't have to be the most expensive. That's why we offer personalized options that cater to any budget, ensuring you can create your perfect experience without compromising on quality. Our one-stop shopping concept brings convenience to your doorstep, allowing you to customize and choose from a wide range of products from the comfort of your home. Your satisfaction is our top priority, and our commitment extends beyond the purchase. Our post-sale personalized service ensures that you can reach out to us whenever you encounter any issues. We're here to provide the support you need and ensure your continued satisfaction with our products.