St. Pat's Parade, Thimble Brewery Luck Of Irish Label Contest Underway

NEW HAVEN, CT —The Greater New Haven St. Patrick Day Parade committee and Thimble Island Brewing Company present the third annual Luck of the Irish Label Contest.

The lucky one is your pet's face on a label affixed to a special edition brew. Last year's winner was Bailey.

The fundraiser is for pet lovers everywhere and will benefit the Greater New Haven St. Patrick’s Day Parade committee and the Dan Cosgrove Animal Shelter in Branford.

From now until April 15 pet owners may submit a photo of their furry friend for an opportunity to be immortalized on a beer label. Each submission is $10. The winner is selected through online voting, where each vote costs $1. Enter here.

To enter the contest and vote, click here.

The first prize winner will also receive several cases of the special edition brew featuring their winning pet’s face plus a $100 gift card to the Trinity Bar & Restaurant.

The second-place winner will receive a $75 gift card to Trinity Bar & Restaurant and third place winner will receive a $50 gift card to Trinity Bar & Restaurant.

The top three contestants will be invited to a VIP media event on June 7 at Thimble Island Brewing Company. The winning contestant will be announced with an unveiling of the special edition label featuring the lucky winning pet.

"This fundraiser has been a great success for the past two years, and it has galvanized the pet-loving community throughout the state and the country with entrants from as far away as Hawaii," said event Co-Chairs Rob Sheiffele and Bernadette Canning.

"We’re as pro pet as it gets," Justin Gargano of Thimble Island Brewing Company said. "We are thrilled to be partnered again with the St. Patrick’s Day Parade Committee to create a custom pet themed brew and raise funds for the parade and the Dan Cosgrove Animal Shelter."

The Dan Cosgrove Animal Shelter has been helping homeless animals along the Connecticut shoreline and vicinity since April 2003. Cosgrove offers many programs and services to educate, inform and inspire people to take responsible care of their pets and to treat them with the kindness they deserve, a news release reads.

The Greater New Haven St. Patrick's Day Parade is Connecticut’s largest, free single day spectator
event attracting thousands of people to the streets of New Haven each year. The parade is a long-
standing tradition in the New Haven community and the members of the Greater New Haven St.
Patrick's Day parade committee volunteer to ensure the tradition continues.

The 2025 St. Patrick’s Day Parade will take place on Sunday, March 16.

The Greater New Haven St. Patrick’s Day Parade and Associated Irish Societies is a 501(c)(3) organization.