Shop Small Stratford Returns For 2024 Holiday Season

From Town of Stratford

STRATFORD, CT — The Town of Stratford is again inviting residents to support small businesses as the Shop Small Stratford campaign kicks off the holiday shopping season. The campaign runs through Dec. 31.

Stratford Mayor Laura R. Hoydick has issued a proclamation declaring Saturday, Nov. 26 – the Saturday after Thanksgiving – “Shop Small Stratford Season” in conjunction with the national program, Small Business Saturday.

Phillip Conner, Stratford Chamber of Commerce Director, is spearheading the program, with support from the Mayor’s Office and the Department of Economic and Community Development.

According to the proclamation, “small businesses have significant impacts when they are supported and that includes boosting the economy, creating a variety of jobs, contributing to the local community, and enhancing cultural vitality.”

Hoydick asks all locally owned, independent businesses to participate in the initiative.

“The character of our community is defined by its small businesses, which reflect the culture and identity of the local area,” Hoydick said. “By supporting them, you help maintain the distinctiveness of our neighborhoods, and more of your money stays within our community.”

Conner said, “We are calling on all local businesses to join us in making Shop Small Stratford a powerful movement for the community. Together, we can create a holiday season that highlights the unique value and charm of Stratford’s small businesses. Local businesses are the backbone of Stratford, and with everyone’s support, we can make this the most impactful season yet.”

The annual event capitalizes on Small Business Saturday, which is nationally sponsored by American Express. According to the Small Business Administration, projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $17.9 billion, according to a 2022 survey commissioned by American Express.

For more information and updates on Shop Small Stratford, visit here.