Play It Again Sports® Celebrates Grand Opening in Waterford

Play It Again Sports®, the leading family sporting goods resale concept, has announced the grand opening of its location in Waterford located at 40 Boston Post Road. The brand provides athletes of every age a place to sell their quality used sports and fitness equipment including football equipment, baseball gloves and bats, hockey gear, golf clubs, soccer gear, lacrosse equipment, treadmills, pickleball equipment, kayaks, paddleboards, bikes, benches, weights, and more.

A favorite among families, the new Play It Again Sports in Waterford is already open to buy, sell and trade quality used sports and fitness equipment. Play It Again Sports is part of Winmark - the Resale Company®, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone®.

Beginning on April 27th and throughout the weekend, sibling co-owners Nicole LaFountain and Michael Thoman are inviting guests to stop into Play It Again Sports in Waterford for a weekend of discount deals, giveaways, raffles and a prize wheel. The weekend's celebration will feature a photo booth, caricature drawings, and opportunities to earn sports bucks for future visits to the Play It Again Sports in Waterford.

Co-owner Nicole LaFountain came across Play It Again Sports after buying her growing son new hockey skates one month before the end of his hockey season. She noticed the lack of options in the Waterford area for buying affordable, second-hand sporting goods and decided she would fix it herself. In her former career as a dental hygienist, Nicole never imagined herself as an entrepreneur. Following a car accident a few years ago that left her with injuries to her arm, LaFountain had to leave her job of 15 years and adapt to something new. She went on to earn a number of yoga teaching certifications and discovered the healing power of exercise in her own life. Now alongside her brother, LaFountain is excited to bring Play It Again Sports to her hometown community.

“Having grown up in the area, I recognize how important sports are to the youth community here,” said Nicole LaFountain. “Now as a parent of two kids, I’ve seen firsthand the impact that playing sports can have in forming so many fundamental life skills, but I can also attest just how expensive it can be to fund those passions for growing kids. My brother and I are excited to bring an affordable, accessible service to Waterford that will help more young people engage in the activities that they love.”

The Waterford Play It Again Sports location is set to bring nearly 10 jobs to the local community while giving local families an affordable way to fuel their fitness passions.

Winmark’s resale concepts allow for quality used sports and fitness equipment to end up in someone else’s hands, rather than thrown into a landfill, providing a resource for shoppers who are looking to update their gear in a mindful environmental manner.

Unlike a typical consignment store, no appointment is necessary to sell sports and fitness equipment to Play It Again Sports. Plus, the store pays consumers on the spot for goods it purchases from them.

For more information or store hours, the new Play It Again Sports can be reached at 860-440-8425 or https://www.playitagainsports.com/locations/waterford-ct.

About Play It Again Sports®

Play It Again Sports® is the ultimate resource for used sporting goods. With over 270 franchised stores in the United States and Canada and an e-commerce shop online, we are focused on sustainability – buying, selling and trading quality used and new sports gear and fitness equipment. Play It Again Sports is franchised by Winmark, the Resale Company®, which also franchises Plato’s Closet®, Once Upon A Child®, Style Encore®, and Music Go Round®. For more information visit www.playitagainsports.com.

About Winmark Corporation

Winmark − the Resale Company®, is a nationally recognized franchising business focused on sustainability and small business formation. We champion and guide entrepreneurs interested in operating one of our award winning resale franchises: Plato’s Closet®, Once Upon A Child®, Play It Again Sports®, Style Encore® and Music Go Round®. At September 24, 2022, there were 1,291 franchises in operation and over 2,800 available territories. An additional 54 franchises have been awarded but are not open.