Westport Library Offers November Business Programs

From Westport Library:

The Westport Library has scheduled the following special business programs for November. Both programs will be in the Library’s McManus Room, and are free and open to the public.

• Tuesday, November 1 at 10:30 am: Social Commerce: A New Way of Doing Business. Social commerce entrepreneurs Jenn Cohn Falik, Anne Epstein and Anne Greenberg and life/career coach Lori Fields discuss social commerce opportunities. This modern use of social network marketing is very effective in the beauty retail sector and may be an ideal way for women to return to the work force.

Jenn Falik has been in the beauty industry for over 15 years—as an on-air contributor, a publicist, a spokesperson and a blogger. Always fascinated by changing retail trends in the beauty world, Jenn is currently navigating the social commerce landscape by building a Rodan + Fields skincare business with fellow Westport moms Anne Epstein and Anne Greenberg. Together they help women across the country understand how they can press play on their professional lives with social commerce.

Anne Epstein is an internet technologist and marketing pioneer who helped launch international renowned brands ABCSports and MTV online during the .com boom. She has extensive fashion experience in e-commerce and re-branding roles, launched her own eco-friendly fashion label, and currently is focusing on leveraging her experience in the digital and social space.

Anne Greenberg’s professional career has run the gamut- from assistant principal to iPhone app owner to social media manager to, most recently, social commerce skincare consultant. She's always looking for ways to enhance her life through entrepreneurial experiences.

Lori Fields is a Licensed Clinical Social Worker, Entrepreneur and Personal Development Coach. With over 15 years of experience as a clinical practitioner with a Master’s Degree in Social Work from NYU, she is well regarded in the field of women’s empowerment for her expertise in helping women live their most powerful & purpose driven life. Through her private practice, writing and public speaking Lori has provided thousands of women with the needed tools and motivation.

• Wednesday, November 9, 6-8:30 pm: Reputation Management on Social Media. Kristina Centnere, owner of eKAT Development, an internet marketing firm, discusses approaches to managing the online reputation of your business. If you have ever used Yelp or Google reviews to pick a restaurant or a plumber, you know that what is said about your business online can make a difference. Additionally, consistent reviews help significantly with search engine optimization. With proper reputation management, you can make sure that even negative reviews don’t hurt your business. Co-sponsored with Fairfield County SCORE. Registration is available online.

The workshop will help to:

• Understand the importance of social media as a reputation management tool
• Respond properly to positive and negative reviews of your business on social media
• Properly monitor your reputation online

Kristina Centnere started her career in marketing as a content developer for websites and social media profiles and transitioned to also include website design and development, search engine optimization and marketing, mobile application development and software development.

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