Politics & Government

LGBTQ Groups Post Billboards Declaring Florida The ‘Don't Say Gay Or Trans State,' And Criticize DeSantis

Joni Madison of the Human Right Campaign, a civil rights organization, says DeSantis places Florida's students "In Harm's Way."

April 27, 2022

Following a lawsuit challenging Florida’s “Parental Rights in Education,” or “Don’t Say Gay” law, LGBTQ advocates are launching a billboard campaign that proclaims Florida “The ‘Don’t Say Gay Or Trans’ State.”

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The Human Rights Campaign, a civil rights organization representing the LGBTQ community, unveiled billboards in cities throughout the state, where they’ll stand for the next several weeks, according to its press release.

The sites have included Tampa, Tallahassee, Orlando, and South Florida. The billboards read: “Gov. Ron DeSantis Welcomes You To Florida,” with the “sunshine” part of the state nickname stricken by a red banner and replaced with “Don’t Say Gay Or Trans.”

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The billboards criticize DeSantis and other proponents of the law, which limits LGBTQ topics in classrooms.

Joni Madison, interim president of the HRC, said in an email Wednesday to the Florida Phoenix:

“Florida’s ‘Don’t Say Gay or Trans’ law is outrageous and discriminatory. It needs to be repealed immediately. This billboard campaign is designed to make people confront what this terrible law really does: censor and silence educators and isolate LGBTQ+ students and their families.”

The new law prohibits discussion of gender identity and sexual orientation in public classrooms in kindergarten through third grade and allows it only when age-appropriate among older kids.

Equality Florida filed federal a lawsuit against DeSantis, state education officials, and others in late March, claiming the law violates constitutional rights including the First Amendment. The plaintiffs include a teacher, LGBTQ students and families, and Family Equality — a national LGBTQ advocacy group.

“Florida cannot be considered the ‘Sunshine State’ when Gov. Ron DeSantis is putting so many of its constituents in harm’s way,” Madison, of HRC, said.

“Gov. DeSantis can try to tell teachers what they can teach, can try to tell kids what they can read, and can try to tell students what they can learn — but he cannot tell LGBTQ+ people who we can be.

“LGBTQ+ people are teachers, are parents, and, yes, are students too — and we are going to keep fighting until this law is off the books.”


The Florida Phoenix, a nonprofit news site that’s free of advertising and free to readers, covers state government and politics through a mix of in-depth stories, briefs, and social media updates on the latest events, editorial cartoons, and progressive commentary. The Phoenix is part of States Newsroom, a national 501(c)(3) nonprofit supported by grants and a coalition of donors and readers.