Business & Tech

Barnes & Noble To Open New Brandon Bookstore In Regency Square

Author Lincoln Child will host a ribbon-cutting and book-signing at the new store on Wednesday.

The new Barnes & Noble is in Regency Square, 2428 W Brandon Blvd., Brandon, next to Petco.
The new Barnes & Noble is in Regency Square, 2428 W Brandon Blvd., Brandon, next to Petco. (Barnes & Noble)

BRANDON, FL — Barnes & Noble has announced the opening of its new Brandon bookstore on Wednesday, Aug. 23. This event marks the first new Barnes & Noble in the area since the opening of its Wesley Chapel location in 2008.

The new Barnes & Noble is in Regency Square, 2428 W Brandon Blvd., Brandon, next to Petco.

The bookstore will officially open to the public at 10 a.m. on Wednesday with author Lincoln Child cutting the ribbon and signing copies of his newest book, Dead Mountain. The new location showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, housing books, toys, games and gifts.

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“The appetite this community has for books is no more apparent than in the aisles of our Brandon Square store, well-loved and shopworn after 29 years,” said Amy Fitzgerald, vice president of stores for Barnes & Noble. “With this move, we replace the dated furniture and layout of the past. The new Regency Square store maintains the time-tested formula of well-stocked bookstores staffed by excellent booksellers. Now we do so in beautiful new stores designed to delight our customers and help them discover their next favorite book.”

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its manager has proven so successful. The bookseller is enjoying exceptionally strong sales in its existing stores and has been opening many new stores after over 15 years of declining store numbers.

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In 2022, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 30 new bookstores in 2023, with the Brandon location being the first to open in the area since 2008.

“It’s very exciting to lead this relocation,” said store manager Heather Fabritiis, a Barnes & Noble bookseller of 13 years. “The new bookstore design is so much brighter and more inviting, and we’ve been choosing our assortment with our loyal Brandon customers in mind. Better still, we’re now just across the street from our previous location. We can’t wait to welcome readers into our beautiful new bookstore.”

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