Golf Club Gets New Name, Owner

The summer has been a time of change at the former Emerald Greens Golf Resort and Country Club.

The Carrollwood based golf club and resort, located in Carrollwood Village, is now under new ownership and has a new name. It is now the Carrollwood Country Club. 

"We've been considering it for the better part of a year," said Andy Green, general manager of the golf course.

The past few years have been a time of transition for the golf club. The club had an ownership change in 2011, followed by another ownership change in June, Green said.

The current new owners are the California-based Concert Golf Partners. The chairman of Concert Golf is Peter Nanula, a Tampa Jesuit graduate.

While the golf club is going through a new name change, the "Carrollwood Country Club" name has a bit of history. When the golf course first opened in 1972, it was named 'Carrollwood Village Country Club.'

"For 30 years it was known for being in Carrollwood and an intricate part of the community," Green said.

In the early 2000s, the golf club came under new ownership and expanded to offer more resort amenities. With those changes came the name 'Emerald Greens Golf Resort and Country Club.' 

The new owners wanted to take the golf club back to its roots and begin boosting local membership and special events. After extensive branding and marketing analysis they decided to change the name.

"So for us we felt like it would be much easier to market ourselves if the word 'Carrollwood' was back in the name," said Green, who added all the signage and merchandise at the golf club is currently being changed to reflect the new name.

The name change is a positive for the community, according to Carrollwood Area Business Association Executive Director Maria Patterson.

"I think the change is warranted and better reflects the location of the club and the majority of local residents and businesses that patronize it," Patterson said. "Carrollwood Country Club and Resort is an amazing asset and gem to our community."

To learn more about the Carrollwood Country Club, go to their website or call 813-961-1381.