Business & Tech
Act Kindly and Get a Free Breakfast Sandwich
McDonald's social media promotion for a new kind of Egg McMuffin is challenging customers to act kindly, then tweet about it.

Kindness may be it's own reward, but it's nice to get a token of appreciation.
That seems to be the message behind the unusual social media promotion by McDonald's, which offers customers a coupon for an Egg White Delight McMuffin when they perform an act of kindness – and tell the world about it.
Of course, they have to tweet @McDTampaBay to say what that kind act was and include the tag, #BeDelightful.
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McDonald's "Be Delightful" campaign runs through the month of May.
Here are just some of the random acts of kindness tweeted across Tampa Bay by this offer of a free Egg White Delight. Of course, this contest runs on the honor system:
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- @cfischer69: Carried a tray at @sweettomatoes for a grandma having a struggle with her grandson. #BeDelightful
- @sheilacakes7: I let 10 people go ahead of me through security at the airport. #bedelightful
- @leeclewis43: My random act of kindness I help a 91 one year old lady pump gas. #BeDelightful
- @the3pete: You would be so proud of me! I helped my neighbor mow her lawn. #BeDelightful.
Here are some nearby McDonald's for redeeming those coupons:
1.) McDonald's: 2618 Bayshore Blvd, Dunedin; 727-733-7271;
2.) McDonald's: 1645 Main St, Dunedin; 727-734-3166.
What do you think about this promotion? What act of kindness will you perform, and then tweet for a coupon? Let us know in the comments below.
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