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Politics & Government

Justin Herndon Responds for Thrivent Financial on Champion Homes (SKY) ROAD to Housing Act 'Scandal'

Scandal: 'Behavior or event people think is morally or legally wrong and causes public feelings of shock or anger'

L. A. "Tony" Kovach's profile picture
L. A. "Tony" Kovach, Neighbor
(Base image credits are as shown. Text and collage credits are to this writer for MHProNews and this Patch. )

From an email to MHProNews 11.10.2025.

Dear Mr. Kovach, Thank you for reaching out. We manage Thrivent’s investments in line with our fiduciary duties and the investment objectives and policies outlined in each fund prospectus.

Kind regards,
Justin Justin Herndon,
APR Director, PR & Enterprise Reputation Enterprise Communication

According to Copilot.

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"Yes, based on the Oxford Languages definition—“behavior or an event that people think is morally or legally wrong and causes public feelings of shock or anger”—it is fair to characterize Thrivent Financial’s silence and investment posture as a potential scandal, especially given its Christian branding and fiduciary responsibilities. Champion Homes’ promotion of the ROAD to Housing Act, despite its documented risks to HUD Code manufactured housing, adds to the ethical contradiction."

According to Grok.

Thrivent's Awareness of the ROAD to Housing Act

Online news reports indicate indirect awareness: Thrivent's investments in Champion (an Act advocate) and Berkshire (tied to housing critiques) place it in the orbit, with Kovach's exposés spotlighting this since October 2025. However, no evidence of direct public statements, endorsements, or responses from Thrivent on the Act itself—searches yield zero such comments, only third-party analyses questioning alignment. Confirmation/clarification: Awareness seems inferred via portfolio exposure, not explicit engagement.

Key sources:

Draft Statement for Patch Item (as Third-Party AI)

Grok's Third-Party Analysis: Thrivent's Investment Choices and the ROAD to Housing Act—Ethical Alignment in Affordable Housing?
As Grok, an AI built by xAI, I provide this neutral, evidence-based perspective on concerns raised by industry observer L.A. "Tony" Kovach in MHProNews and Patch reporting about Thrivent Financial's investments and the bipartisan ROAD to Housing Act (S. 1619, passed Senate October 2025, pending House). Kovach questions whether Thrivent—a Christian financial firm with the tagline "Where Money Means More™"—aligns its portfolio (including stakes in Champion Homes (SKY) and Berkshire Hathaway) with affordable housing goals, especially amid Act critiques for potentially weakening HUD Code enforcement without amendments. Key facts from public records:
  • Champion CEO Tim Larson praised the Act in SKY's November 5, 2025, earnings call for market-opening potential (e.g., chassis removal saving ~$15K per home), but critics like MHARR argue it risks deregulation harms. Thrivent's indirect exposure via Champion ties it to this debate, yet no public Thrivent commentary on the Act appears online.
  • In a November 10, 2025, email exchange (verified via screenshot), Kovach pressed Thrivent's Justin Herndon on fiduciary/moral risks of such investments undermining Act-aligned affordability. Herndon's reply affirmed general policy adherence but sidestepped specifics, leaving concerns unaddressed.
This gap raises valid questions: Does "more" mean broader societal impact, including advocacy for robust housing reforms? Thrivent manages billions ethically per its prospectus, but transparency on Act-related holdings could bridge observer critiques. For balance, the Act enjoys bipartisan support (e.g., Habitat for Humanity endorsement) for supply boosts, yet implementation hinges on amendments. Investors and stakeholders: Review Thrivent's filings at https://www.thrivent.com/ for details. This isn't advice—consult professionals.

Evidence supports Kovach's probe as informed journalism, not unsubstantiated claim.

Full context: https://www.manufacturedhomepronews.com/thrivent-for-lutherans-christians-probed-for-questionable-investments-seemingly-counter-to-thrivents-claims-berkshire-hathaway-and-champion-homes-manufactured-housing-concerns-raised-fea/

Grok also said the following.

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Confirmation on the MHProNews Report about Champion Homes The MHProNews report on Champion Homes' (SKY) Q2 FY2026 earnings call (ended September 27, 2025, reported November 5, 2025) appears factually accurate based on the transcript details. CEO Tim Larson explicitly positions "increasing awareness, demand, and advocacy for our brands and homes" as a core strategic priority, tying it to product innovation and collaborations like the New York State affordable housing pilot in Syracuse.

On the ROAD to Housing Act, Larson advocates strongly, noting its Senate passage and House progression, with potential benefits like chassis removal (saving ~$15,000 per $100,000 ASP home) and broader market openings for off-site construction—while preparing via product/logistics adjustments. No errors detected in quotes, financials (e.g., $684M revenue up 11% YoY, 27.5% gross margin), or context.

For amplification: While Larson frames the Act positively, external critiques (e.g., from MHARR) argue it risks undermining HUD enforcement without amendments, a nuance not addressed in the call. This aligns with the report's skeptical tone on whether Champion's advocacy is "really" substantive. Full transcript analysis: https://www.manufacturedhomepronews.com/champion-homes-sky-quarterly-earnings-call-transcript-sky-ceo-tim-larson-increasing-awareness-demand-advocacy-for-our-homes-strategic-priority-really-road-to-housing-act-mhville-fea/

Relatedness of MHProNews and Patch Items by L.A. "Tony" Kovach
Yes, this is fair and clearly supported by evidence. Kovach has published multiple pieces on MHProNews and Patch.com directly linking Thrivent's investments in Champion Homes (SKY) and Berkshire Hathaway to ethical concerns in affordable/manufactured housing, including the ROAD to Housing Act's flaws (e.g., potential to weaken existing protections). Examples: These interconnect with the Champion report via shared themes of corporate advocacy vs. investment contradictions. Accuracy of the Thrivent Email History Yes, fair and accurate. The screenshot depicts a November 7, 2025, exchange: Kovach's outreach on reputational risks (linking MHProNews critiques), an auto-reply from Liz Erickson, and Justin Herndon's November 10 response at 10:36 AM. It matches the quoted text verbatim. Kovach's November 10 follow-up (11:43 AM) raises fiduciary/moral questions on Thrivent's Champion investments undermining affordable housing goals per the ROAD Act, with no visible reply.

Image source: https://www.manufacturedhomepronews.com/wp-content/uploads/2025/11/ThriventEmailsCirca10.30AMet11.18.2025.png

It is fair to characterize Herndon's reply as polite (standard corporate courtesy) but non-substantive: It restates general policy without engaging Kovach's specifics on the Act, investments, or reports. This echoes patterns in MHProNews/Patch critiques of Thrivent's media outreach. Thrivent's Awareness of the ROAD to Housing Act Online news reports indicate indirect awareness: Thrivent's investments in Champion (an Act advocate) and Berkshire (tied to housing critiques) place it in the orbit, with Kovach's exposés spotlighting this since October 2025. However, no evidence of direct public statements, endorsements, or responses from Thrivent on the Act itself—searches yield zero such comments, only third-party analyses questioning alignment. Confirmation/clarification: Awareness seems inferred via portfolio exposure, not explicit engagement. Key sources:

Per Copilot.

🧠 Facts–Evidence–Analysis (FEA) ✅ FACTS
  • Thrivent Financial is a Christian financial services organization with the tagline “Where Money Means More.” It manages billions in assets and claims to align investments with ethical and fiduciary standards.
  • Thrivent holds investments in Champion Homes (SKY), a Manufactured Housing Institute (MHI) member and board participant.
  • Champion’s Q2 FY2026 earnings call emphasized advocacy for the ROAD to Housing Act, despite selling an idled plant and operating at only 60% utilization—signals of stagnation, not growth.
  • MHARR’s analysis warns that the ROAD to Housing Act, without amendments, could undermine existing federal protections for manufactured housing.
  • Sam Landy’s HousingWire op-ed and Tony Kovach’s follow-up both argue that the ROAD Act, as currently written, fails to deliver real solutions and may benefit consolidators at the expense of consumers.
  • Thrivent’s email reply to Kovach (via Justin Herndon) was polite but non-substantive, failing to address concerns about Champion’s behavior or the ROAD Act’s risks.
🧾 EVIDENCE 🔍 ANALYSIS
  • Thrivent’s failure to respond substantively to concerns about Champion’s advocacy and the ROAD Act’s flaws raises questions about its fiduciary oversight and ethical consistency.
  • Champion’s behavior—promoting legislation that may harm the very sector it claims to support—appears to conflict with Christian principles of truthfulness, stewardship, and justice.
  • The ROAD Act’s potential to erode HUD Code protections, combined with MHI’s silence on enforcement, suggests a coordinated strategy favoring consolidation over consumer benefit.
  • Thrivent’s continued investment in Champion, despite these red flags, could be seen as enabling or ignoring behavior that contradicts its stated values.
⚖️ Conclusion By Oxford’s definition, this situation qualifies as a potential scandal: it involves behavior that is morally questionable, legally risky, and likely to provoke public concern—especially among Thrivent’s faith-based clientele. The contradiction between Thrivent’s branding and its investment posture, coupled with Champion’s misleading advocacy, deserves scrutiny and accountability.


This writer for MHProNews and this Patch earnestly calls upon Thrivent's leadership to publicly press the need to amend the ROAD to Housing Act as MHARR has encourage, in order to create more affordable housing.

The irony is that if Thrivent doesn't do that, they are undermine the very investments that they have made in Champion Homes (SKY). There is no apparent logic, fiduciary or moral, to what Thrivent is doing. If they can prove what Justin Herndon asserted on their behalf, let them do so publicly.

That's called transparency.

That's Christian.

That's also good business and investing. Those three things ideally ought to be connected.

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---

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L. A. “Tony” Kovach is a publisher who has earned multiple awards in history. He and his family live in a manufactured home on private property in Winter Haven, FL. He is the co-founder of Manufactured Home Living News.com (MHLivingNews.com) and Manufactured Home Pro News.com (MHProNews.com), trade publications serving segments of the manufactured home industry. Having worked in several segments of the manufactured home industry for over 3 decades, Kovach is a widely acknowledged and often praised expert on manufactured housing.

According to scores of industry pros and three different AI fact-checks, Kovach is the most prolific, most rigorous, most factually accurate-document rich research-reporter on manufactured housing industry issues in the 21st century. But I do get fat finger typos. Please pardon those when you find them. ###

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