Orlando Travel Companies Partner as Car Rental Bookings Rise

Orlando-based Tourico Holidays, a global travel wholesaler, has announced new supplier partnerships with Orlando-based Advantage Rent A Car and E-Z Rent-A-Car. Advantage is the fourth largest rental car company in the U.S., while E-Z coins itself a leader in value-priced car rental services.

Over the last year, Tourico has seen a 72 percent year-over-year increase in overall car rental bookings. The growth is largely being driven by an 87 percent year-over-year increase in North American bookings and an 86 percent year-over-year increase in European bookings.

“Tourico is best known for its massive impact on the global hotel industry, but our well-established distribution network and continuously growing inventory of car rental partners puts us in a unique position to become leading players in the car rental sector, as well,” said Konni Marshall, the Director of Business Development for Car Rentals at Tourico Holidays. “After a very strong first half of 2017, adding Advantage and E-Z Rent-A-Car allows us to build on the momentum, while offering our clients new low-cost, high-quality options.”

Tourico is also unveiling enhanced car rental functionality for its distribution clients, allowing them to book cars with an airport pick up and city drop off – and vice versa. Prior to the upgrade, the system only allowed for airport-to-airport and city-to-city pick ups and drop offs.