Why Are People Moving to Sarasota?

Why Are So Many People Moving to Sarasota?

We are used to different faces and out-of-state plates stopping at roundabouts in Sarasota during season, but what are the feeder markets? Where are they moving from? My experience tells me interest rates are hovering around 7%, so many are looking for a $350,000 home on the water with plenty of land, but that’s my problem not yours. So why Sarasota?

Sarasota County continues to attract newcomers from across the country—and even internationally. But who are they, and what’s driving them here? Let’s break it down.

Where Are People Moving From?

According to recent data, the top sources of new Sarasota residents include:
• New York 🇺🇸 (19% increase in relocations)
• Illinois 🌆 (Consistently a top outbound state moving to Florida)
• New Jersey 🌉 (Another major contributor to Sarasota’s population)
• California 🌴 (Moves up 62% in recent years)
• International & U.S. Territories 🌎 (Over 2,100 new residents from abroad)

The trend is clear—people are trading high-cost, high-tax urban centers for Sarasota’s trending affordability, lifestyle, and business opportunities.

The Economic & Lifestyle Factors at Play that Make Sarasota.

📈 Booming Job Market & Remote Work

Sarasota has transitioned from a seasonal retiree haven to a thriving year-round economy. With new business development, a rising tech and healthcare sector, and a strong tourism market, more professionals are finding reasons to call Sarasota home. Plus, remote workers are escaping high-tax states for Florida’s income-tax-free benefits while still maintaining careers with out-of-state companies.

🏠 Lower Cost of Living (Compared to Big Cities)

While Sarasota’s home prices have risen, they’re still significantly lower than in places like New York, New Jersey, or California. Many buyers are cashing out from high-priced markets and finding they can afford more home for their money here.

☀️ Florida’s Tax & Retirement Perks

With no state income tax, no estate tax, and a lower overall tax burden, Florida is one of the most attractive places for retirees and investors alike. Sarasota, in particular, offers an unmatched mix of luxury living, coastal charm, and accessibility to world-class healthcare, dining, and entertainment.

🚀 Expanding Infrastructure & Economic Development

The Sarasota-Manatee Economic Development Corporation has worked to attract new businesses and industries, expanding employment opportunities. Additionally, SRQ International Airport continues to add direct flights, making travel easier for remote workers, snowbirds, and corporate professionals.

🌴 Quality of Life: Beach, Culture, & Year-Round Sunshine

Let’s face it—people move to Sarasota for the lifestyle. Whether it’s enjoying Siesta Key’s award-winning beaches, fine dining, arts and theater, or golf course living, there’s no shortage of reasons why Sarasota continues to top national “Best Places to Live” lists.

What Does This Mean for Sarasota Real Estate?

🏡 For Buyers: Sarasota remains a strong investment, but with rising inventory and price adjustments, strategic buying is key. Interest rates and market trends are shifting, so working with a knowledgeable Realtor® (like me!) helps you make informed decisions.

📈 For Sellers: With more competition, pricing strategically is more important than ever. The market is still strong, but the days of instant bidding wars may be fading. A customized marketing plan can make all the difference.

🚀 For Investors: With more professionals and retirees moving in, demand for rental properties, vacation homes, and new developments remains high. Understanding zoning and growth trends can lead to lucrative opportunities.

Thinking About Buying, Selling, or Investing in Sarasota? Let’s Talk!

📞 Call or text Forest Balderson, Realtor, GRI at (941) 549-4010 to discuss your goals and make the most of Sarasota’s evolving market. Whether you’re relocating, upsizing, downsizing, or investing—I’m here to guide you every step of the way.

Forest Balderson is a Realtor for Coldwell Banker Downtown Sarasota’ Sarasota Luxury Team. He has a BA in Creative Writing from Eckerd College and a graduate certificate in Board Governance. He is currently President of Gulf Gate Community Association.