'Chief Barketing Officer' Sought For PetMeds; $10,000 To Winner

FLORIDA — One good boy or girl will make history as the first four-legged marketing professional at a publicly traded company and win a grand prize of $10,000 for his or her pet parent.

Florida-based PetMed Express Inc. is looking to hire the company's first "chief barketing officer."

From now through May 21, PetMeds is accepting submissions for its #petmedsCBO2023 contest via Instagram. One person’s lovable canine will be selected as PetMeds’ chief barketing officer for the rest of 2023.

Job perks include:

• $10,000 cash for the winning pup’s parent.
• An all-expenses-paid trip for pet parent and dog to the company's headquarters in Delray Beach for a visit and fun video/photoshoot at the PetMeds headquarters.
• A one-year supply of popular PetMeds products delivered in monthly VIP (Very Important Pet) gift boxes.
• One-year access to telehealth appointments with PetMeds-affiliated veterinarians to make sure the four-legged executive stays healthy and strong.
• Featured profiles and posts of the winning dog on the PetMeds website and social media.

“We’re looking for a tail-wagging rock star who can replace me as my jumping and sniffing abilities don’t measure up," spoofed Dan Pingree, chief marketing officer of PetMed Express. "We’re looking for a chief barketing officer with a nose for a killer creative campaign or even no real marketing skills at all beyond being able to convince you to buy them a $50 chew toy that won’t make it through the week."

He added, “We’re not telling our CEO about the change, but he’ll find out soon enough when the winning dog makes their wet introduction (licks, not puddles). The successful candidate’s main job will be to personally conduct quality control in the form of sniffing, chewing and tasting the fun and delicious toys and treats we’ll send our new CBO each month. The ideal candidate will be potty-trained as we’d like to avoid another $2,000 carpet cleaning bill”

To enter, participants must post a 30-second Instagram video of your dog in your main feed with the hashtag #petmedsCBO2023. The hashtag must be included to be entered into the contest.

Entrants should use captions to explain why their dog is the most qualified candidate. Instagram posts must be from public accounts and tag @PetMeds.

For full contest rules, including terms and conditions as well as frequently asked questions, click here