Century-Old Milkshake, Chocolate Company To Open 2nd FL Shop

RIVERVIEW, FL — The MilkShake Factory, known for its handspun milkshakes and small-batch, premium chocolates, will celebrate the grand opening of its new Riverview location on Saturday, according to a news release.

The franchise’s second location at 104466 Stelling Drive, in a newly built shopping center, is the brand’s second Florida location. The other is in Panama City Beach.

The brand plans to expand throughout the Sunshine State, especially in the Tampa Bay area.

The MilkShake Factory also has shops in Arizona, Colorado, Georgia, Indiana, Michigan, New Jersey, North Carolina, Ohio, Pennsylvania, South Caroline, Tennessee, Texas, Utah and Virginia.

On Saturday, during its grand opening, customers can buy one, get one free shakes from noon to 4 p.m.

The Riverview location is owned and operated by Michael Longman. This is his first franchise venture, inspired by his passion for creating community-focused experiences and recognizing “a need for something fresh and exciting in the area,” according to the news release.

He said, “There’s nothing quite like MilkShake Factory in our area. We saw a real opportunity to bring something special and totally new to the community. Somewhere families can come together and enjoy a sweet treat made with care and craftsmanship.”

Longman added, “We’ve been counting down the days to welcome SouthShore residents into our store. Opening day is all about bringing the community together and giving everyone a first taste of what MilkShake Factory is all about. We can’t wait to see families, kids, and milkshake lovers from all over the area walk through our doors for the first time.”

In addition to Saturday’s grand opening festivities, the MilkShake Factory will host a happy hour every Thursday from 4 to 6 p.m. During this time, all classic shakes will be available for $5.

The Riverview store will be open daily from noon to 10 p.m.

The family-founded company launched more than 100 years ago in Pittsburgh, Pennsylvania.

It got its start in 1914 as a small soda fountain and chocolate shop. Its founders grew the brand over the years through its growing franchise program.