Northwestern Mutual’s Matthew Lytell Honored in Top Professional Accolades

TAMPA, FL., December 22, 2025 – Northwestern Mutual, Greater Tampa Bay announced today that Private Wealth Advisor Matthew Lytell has been recognized on the prestigious Forbes America's 2025 Top Wealth Advisors Best-in-State and Top Financial Security Professionals Best-in-State lists as well as recognized on Barron’s prestigious list of the nation’s top 1,200 financial advisors.

"Northwestern Mutual financial advisors like Matthew are highly esteemed and distinct due to their extensive knowledge in wealth management, risk protection, and the essentials of building financial security," said Kevin O’Connell, managing partner, Northwestern Mutual, Greater Tampa Bay. "I am incredibly proud of Matthew and his extraordinary efforts on behalf of the clients he proudly serves. His method of comprehensive financial planning combines investments with top-tier insurance products, crafted and proven to achieve outstanding long-term results. Matt's dedication to integrating risk management and wealth management not only helps protect what clients have already built but also creates future prosperity. His leadership in the community and the industry underscores the positive impact he continuously creates."

Forbes' Top Wealth Advisors*, developed by SHOOK Research, is based on an algorithm of qualitative criteria learned through telephone, virtual, and in-person due diligence interviews, along with quantitative data such as revenue trends and assets under management. The algorithm also weighs factors such as service models, compliance records, and industry experience, focusing on those who exemplify best practices in their approach to working with clients.

The Forbes’ Top Financial Security Professionals list recognizes top-performing financial advisors who provide holistic financial planning for their clients. Honorees are selected using a broad set of criteria that includes production and premiums, death benefits, assets under management, client-related trends, such as persistency rates, and more.

The Barron's ranking evaluates thousands of applications based on a variety of factors including assets under management, revenue generated, regulatory record, practice quality, philanthropic efforts and more.

With a field force of more than 8,000 advisors, Northwestern Mutual commits to growth and development, providing opportunities for advisors to build their practices, and gain educational tools and resources for new and relevant licenses. The evolution of wealth management has changed the way financial planners are helping their clients, and Northwestern Mutual's experts continue to stay ahead of the trends to provide lasting impacts for more than five million Americans, and generations to come.