6 Retailers Join Avalon: Lilly Pulitzer, Lovesac, Nike, Hatley

ALPHARETTA, GA — On the heels of commemorating the seventh anniversary of Avalon in October, the leasing team at North American Properties has executed 13 long- and short-term deals with local, national and global brands.

New concepts joining the retail mix at Avalon include Hatley, Lilly Pulitzer, Lovesac, Maker’s Market, Nike and Rowan. Seasonal pop-ups open at Avalon include the Atlanta Falcons and United Team Store, Cappai Designs and the annual Holiday Market featuring five local makers and merchants.

“Avalon is not just a place the community wants to be, it’s where the best experiential retail brands want to be, too – and that’s because our neighbors and visitors from afar consistently show up to support them,” said Adam Schwegman, partner and senior vice president of leasing at North American Properties. “Across our portfolio, we’re seeing higher-than-ever foot traffic, including at Avalon, where on Black Friday alone, more than 51,900 shoppers visited the center. The momentum our team is experiencing headed into 2022 paints a great picture of how much brands still value physical retail space.”

New to Avalon:

• Hatley – This family-owned business originated as a small gift shop in North Hatley, Quebec in 1986, and has since expanded across North America, offering premium fashions for babies, children and women. The Hatley storefront opened at Avalon this fall, marking the first location in Georgia.

• Lilly Pulitzer – Next spring, iconic fashion brand Lilly Pulitzer will open its first new storefront in 2022 and is bringing its authentic Palm Beach roots paired with hand painted prints, happy custom colors, and sunny state of mind to Avalon.

• Lovesac – This technology driven company designs, manufactures, and sells unique, high-quality furniture that’s guaranteed for life. It offers modular couches called Sactionals, premium foam beanbag chairs called Sacs, and associated home décor accessories, including its latest innovation in home audio, Sactionals StealthTech Sound + Charge. Upon opening next spring, the Lovesac touchpoint at Avalon will be the concept’s fourth location in the state.

• Makers Market – After living in Alpharetta for 15 years and opening her first four Makers Market stores in the San Francisco Bay Area, Suzy Ekman will return to her Southern roots to launch the first Georgia-based location of the handcrafted goods shop at Avalon next spring. All products featured will honor the ideals of American-made craftsmanship and be primarily sourced from local artists.

• Nike – The global footwear and athletic apparel giant is opening a new brick-and-mortar location at Avalon this week. Nike by Alpharetta is designed for women with a focus on making shopping for athletic apparel a more personal experience.

• Rowan – Founded in 2018 by Louisa Schneider, innovative piercing and jewelry brand Rowan is slated to open its first Atlanta-based store next spring. Rowan employs licensed nurses to provide safe and celebratory ear piercings to people of all ages, and exclusively offers hypoallergenic and nickel-free earrings for purchase.

Seasonal Pop-Ups:

• Atlanta Falcons and Atlanta United Team Store – Just in time for the holidays, the Official Team Store featuring Falcons and United fan gear expanded its footprint outside of metro Atlanta to host a limited-time experience at Avalon, offering easier access to team merchandise through Dec. 28.

• Cappai Designs – After successfully launching a shop in the first-ever Holiday and Spring Markets at Avalon, Cappai Designs’ owner Sandie Cappai extended the store’s short-term lease earlier this fall, and it will remain open through Dec. 24. Cappai Designs offers one-of-a-kind, handcrafted home goods such as lazy Susans, porcelain tile cutting boards and charcuterie planks.

• Holiday Market – The second annual Holiday Market has returned to The Boulevard and will be open daily through Dec. 24. Local makers participating in this year’s market include the Gussied Up Pet Boutique, Southern Bungalow Co., K Squared Artisan Boutique, Art by Lainey and the Ethnobotany Shop.

As Avalon continues evolving, legacy brands at the mixed-use destination are also elevating their experiences to better serve the Alpharetta community. Last month, True Story Brands transformed Biltong Bar into The Cape Restaurant and Beach Bar, a coastal-chic eatery serving South African-inspired cuisine similar to its sister concept Yebo Beach Haus. Athletic apparel retailer lululemon athletica also relocated to a larger space along The Boulevard in November, increasing its footprint by 2,600 square feet.

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