Clothing Shop To Open Nov. 3 At Avalon

ALPHARETTA, GA — A West Coast-based retailer will open next month at Avalon, the mixed-use development in Alpharetta. Marine Layer will open its second Georgia location on Nov. 3, North American Properties said.

“Avalon has become a global example for next gen mixed-use development, and retailers are eager to open within the community,” said David Weinert, partner and senior vice president of leasing at NAP. “Avalon’s merchandise mix is a rotating collection of best-in-class concepts – an experiential playground for forward-thinking retailers like Marine Layer to showcase their latest and greatest concepts.”

The Marine Layer story began in 2009 with a vision to create a soft shirt that would feel like an old favorite from day one. The retailer’s signature fabric is made from a blend of Supima Cotton and MicroModal, which is made from recycled beechwood, making the tees sustainable, eco-friendly and incredibly soft. After perfecting the custom fabric, the founders, Mike Natenshon and Adam Lynch, bought a ’69 VW bus to transport the shirts and grow the business.

“The idea for Marine Layer originated when my girlfriend threw away my favorite shirt," CEO Natenshon said. "Since then, we’ve created a perfectly broken-in tee that instantly gives a nostalgic feeling of comfort and familiarity."

Natenshon said the company's first store in San Francisco began as a pop-up location, but became a permanent fixture when they realized the brick-and-mortar experience is essential to its brand.

"We’re all about creating genuine, personal relationships with our customers," he added. "And with such a fabric-focused product, it only made sense to have a physical space for customers to come in and feel our shirts first hand."

Marine Layer’s opening at Avalon represents its 38th store and comes as part of its expansion strategy to open in vibrant destinations around the country that allow customers to naturally discover the brand. The retailer will open in one of Avalon’s “jewel boxes” near Café Intermezzo. Marine Layer’s other Georgia store is located at Ponce City Market.

For more information about Marine Layer, visit marinelayer.com.

Image via The Wilbert Group