Advertising Director Makes Move to Midtown Firm

There are some changes in the advertising world in Atlanta.

Advertising creative director Bobby Pearce has decided to leave his post as Chief Creative Officer of Omnicom’s BBDO Atlanta shop to join marketing and advertising firm Van Winkle & Associates. 

Pearce and agency president Alex Van Winkle first met in 2007, after working together on an award-winning campaign for Texas Pete Hot Sauce that pushed product sales and distribution to new heights, according to a news release. 

With Pearce’s strategic experience, the agency is now poised to provide growing businesses with the tools they need to, as Pearce puts it, “out think the competition rather than outspend them,” the news release stated. 

Pearce has worked in some of America’s most innovative agencies, including Goodby Silverstein, Fallon, Carmichael Lynch. He has created Internationally recognized work for a number of brands such as: AT&T, Citibank, Holiday Inn and Holiday Inn Express, Budweiser, Lee Jeans, REI, Embassy Suites and many others. 

He has experience building brands across all media channels, including traditional, digital and social. 

“Bobby’s talents go well beyond the awards and success he has brought to his clients. His ability to attract and retain top-notch creative talent while maintaining a steady focus on the business purpose of his craft has made him a force in our industry,” Van Winkle said in the release. 

Founded in 1984, Van Winkle & Associates is a full service marketing and advertising firm headquartered in Atlanta’s Midtown district. VWA has been an integral part of the success of national and regional brands, including Texas Pete Hot Sauce, Off Broadway Shoes, Goody’s Headache Powders, Dixie Crystals Sugar, Alpo Pet Foods, Summit Industries, Community Loans of America and many more. For more information, click here.