Marshall Field's Brand Rights Stay with Macy's After Lawsuit Settlement

Chicago, IL - Macy’s has held onto the Marshall Field’s brand in the settlement to a long-running lawsuit with California-based business, Strategic Marks.

Macy’s alleged trademark infringement in a federal court case filed in 2011 against Strategic Marks, a company that tries to resurrect brands that are no longer in use.

Strategic Marks and its CEO, Ellia Kassoff, have brought back Leaf Brands, Astro Pops and Hydrox cookies, and the business had set sights on old department store brands, with plans for online and local market stores using their names, fonts and logos, according to a news release.

The trial between Macy’s and Strategic Marks was set for May, but the case was settled last week, according to the Chicago Tribune, and Macy’s let go of the trademarks on several other brands, including I. Magnin, Bullock’s, Foley’s, Bamberger’s, Jordan Marsh and Robinsons-May.

Marshall Field’s was established in 1852 in Chicago, and the longtime department store was acquired by Macy’s in 2005.