Business & Tech
Pack Your Tronc; Tribune Publishing Name Returns
The Chicago Tribune's parent company will revert to its old name.
CHICAGO, IL — What's in a name? For tronc, the parent company of the Chicago Tribune, it meant endless mocking and derission.
Well, we won't have tronc —apparently, the name stood for TRibune ONline Content; no, really — to kick around anymore. The company is reverting to its old name, Tribune Publishing, according to Chicago media writer Robert Feder.
The decision to go back to its original moniker was made by the company's board in May, the report stated. Officially, it's not known when the name change will happen, but a company spokeswoman told Feder it was imminent.
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RELATED: A Ri-tronc-ulous Name Change For Tribune Publishing
Sure, tronc — lowercase "t" and all — was only around for two years, but let's not dwell on how short a span that was. Instead, let's remember the good times, when zingers about the name flowed like rivers of comedy mana across the internet (or at least Twitter):
Find out what's happening in Chicagofor free with the latest updates from Patch.
I saw #Tronc open up for Chemlab back on the "Print's Not Dead" tour in '95. They killed.
— Matt Shipman (@ShipLives) June 2, 2016
Congrats, Tribune, for abandoning one of America’s great corporate names to sound more like a Patriots tight end. #Tronc #Gronk
— Daniel Fienberg (@TheFienPrint) June 2, 2016
"If you’re wondering where you know the #tronc font from, it’s from Nickelodeon."https://t.co/JTHoQB6x9y pic.twitter.com/3yWvGJxV0B
— Poynter (@Poynter) June 2, 2016
Oh, tronc, we'll miss you.
Image via tronc Tribune Publishing
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