DTLR Hosts “Welcome Back” Tour During Spirit Week at Several HBCUs

DTLR, one of the country’s most successful lifestyle retailers with more than 240 stores in 19 states, today announced the start of its “Welcome Back” HBCU Tour, bringing musical performances, food trucks, photo booths and giveaways at HBCU campuses in Maryland, and Washington, D.C., Maryland and Delaware. While students are settling back on campus, the lifestyle retailer is focusing on engaging and entertaining students – getting them excited for the new school year with the help of key sponsors, like Brand Jordan, McDonald’s, United States Army and HBCU Go. The entertainment lineup includes headliner Lola Brooks. DTLR has a longstanding history supporting HBCU students and first launched its HBCU tour in 2017.
DTLR HBCU Homecoming Tour Stops Include:

• Aug. 23 - Howard University
• Aug. 25 - Morgan State University
• Aug. 29 - Delaware State University
• Aug. 31 - Bowie State University

In addition to Lola Brooks, DTLR will be showcasing popular 300 Entertainment recording artists – including BreezyLYN, Rob49, Money Jake, Runitup Jordan, Fresco Trey, Anaya Perry, Anna Mvze and more.

During the homecoming festivities, DTLR will also give away custom DTLR/HBCU-branded shirts. Additionally, Brand Jordan will be giving away slides and hosting a branded Jordan Dorm Room photo booth, where students can choose their props and take photos with friends. McDonald’s of Washington, D.C., Greater Baltimore, and Eastern Shore will be hosting an onsite Chill Zone, where they will be giving away towels, gift cards and frozen drink vouchers to attendees. DTLR will also offer participants to receive a $8 voucher toward items from one of the three food trucks on site (while supplies last).
“DTLR is excited to bring back our HBCU Tour to select schools during the all important Spirit Week, and we’re looking forward to connecting our brand and sponsors with HBCU students to help get them energized for the upcoming school year and enjoy an elevated diverse experience,” said Shawn Caesar, Vice President of Marketing at DTLR. “We have an incredible entertainment lineup and sponsors excited to engage with HBCU students to help us continue our legacy of supporting HBCU students at campuses across the country.”

For more information and updates on DTLR’s HBCU Tour, please visit the DTLR Lifestyle Instagram page or https://www.dtlr.com/pages/hbcu.