New Bethesda Sports Bar Aims To Rival Hooters

A "Hooters-rival" sports bar and grill has opened its doors in Bethesda, sporting the tagline, "The sexiest wings in Bethesda."

The Box Bar and Grill celebrated its grand opening Friday. The bar, located at 7525 Old Georgetown Road, features "15 televisions and 31 scantily-clad waitresses in uniforms sponsored by Under Armour - think compression boy shorts with little referee shirts to go with them," reports the Washington Business Journal.

Box also features a jumbo projection screen.

Operator Jason McCarther tells the business journal that he plans to open more bars if he’s successful -- few have tried to compete in the segment before, he told WBJ. The restaurant and bar will serve up burgers, sandwiches and steaks along with brews, all served by the “Box Babes,” according to a press release.