Business & Tech

Are You One of Odenton's 'Sophisticated Squires'?

An analysis of the retail market in Odenton divided the town's population into three distinct groups based on age, income and lifestyle choices.

The study released Monday outlining the retail market in Odenton offered an interesting analysis of the town's population. 

Authors of the report from Valbridge Real Estate Advisors said most of Odenton's population can be placed into three groups based on age, income, and their overall living habits. 

According to Valbridge, about two-thirds of residents can be categorized as "Enterprising Professionals," "Sophisticated Squires" or "Pleasant-Ville." Which designation are you?

Enterprising Professionals -  They are young, single or newly married. Average age is 32.8 years old. They like to be online, visit theme parks, jog and swim. They like to travel. They listen to sports talk radio and NPR. This group makes up 33.8 percent of people in the Odenton Town Center area. 

Sophisticated Squires - They are married, often with young children. Average age is 39.7 years old. They have white collar jobs, college degrees and live in single-family homes. They like to do their own home improvement projects, cook out on gas grills and probably own two cars. This group makes up 18.7 percent of people in the Odenton Town Center area. 

Pleasant-Ville - These are married couples with older children. They average about 40.5 years old. They live in older, single-family homes and probably drive cars. They hire contractors for their remodeling work. They eat out and go on sightseeing vacations. They clip coupons, but don't mind shopping at upscale stores. They might have long commutes to work. This group makes up 11 percent of people in the Odenton Town Center area.

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